CRM and Data PlatformsSales Enablement

Close: The Inside Sales CRM and Sales Automation Platform For Fast, Agile Teams

Close is a Customer Relationship Management (CRM) and Automation platform designed specifically for sales teams. Close streamlines and improves the sales process, enabling businesses to close deals faster and more efficiently.

Close primarily helps small to medium-sized businesses (SMBs) and startups that have a focus on B2B sales. It is especially beneficial for sales-driven organizations with inbound sales teams who need an efficient tool to manage their leads, prospects, and customers.

Key benefits of Close include:

  1. Intuitive interface: Close has an easy-to-use, clutter-free interface that simplifies the sales process and allows sales reps to quickly find and manage their leads and deals.
  2. Built-in communication tools: Close features a built-in calling and emailing system, allowing sales reps to communicate directly with leads and customers from within the platform. This helps in keeping all communication in one place and improves productivity.
  3. Automation: Close provides various automation features like automatic lead distribution, smart views, and automated follow-ups, which save time and reduce the risk of human error.
  4. Powerful reporting: Close offers customizable reporting and analytics, giving sales teams insights into their performance and enabling them to make data-driven decisions.
  5. Integrations: Close integrates with various third-party tools, such as Zapier, Intuit Mailchimp, Slack, and more, allowing businesses to seamlessly connect their existing software stack.

Close sets itself apart from other CRM platforms in a few ways:

  1. Sales-focused: While many CRMs cater to a wide range of business functions, Close is specifically designed for sales teams, ensuring that its features and capabilities are tailored to the needs of sales reps and managers.
  2. Ease of use: Close has a reputation for being user-friendly, with an intuitive interface that makes it easy for sales teams to quickly adopt and get up to speed.
  3. Built-in communication tools: Unlike some CRMs that require additional tools or integrations for calling and emailing, Close has these functions built-in, allowing for seamless communication and better organization of sales-related activities.
  4. Automation and customization: Close offers a high level of automation and customization, enabling sales teams to automate repetitive tasks and tailor the platform to their specific needs.

Close is a CRM platform designed to help sales-focused businesses streamline their sales process, manage leads and deals, and improve overall productivity. Its user-friendly interface, built-in communication tools, and extensive customization options make it a popular choice among small to medium-sized businesses in the B2B space.

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Disclosure: Martech Zone is an affiliate of Close and we’re using our affiliate links in this article.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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