Content MarketingMarketing Infographics

The Six Insider’s Secrets of Contagious Content

Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On.

q? encoding=UTF8&ASIN=1451686579&Format= SL110 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=marketingtechblog 20According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance of the content becoming contagious. WhoIsHostingThis.com has put together this infographic of Professor Berger’s findings!

contagious-content

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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