Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On.
According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance of the content becoming contagious. WhoIsHostingThis.com has put together this infographic of Professor Berger’s findings!