Content MarketingMarketing Infographics

The Six Insider’s Secrets of Contagious Content

Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On.

q? encoding=UTF8&ASIN=1451686579&Format= SL110 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=marketingtechblog 20According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance of the content becoming contagious. WhoIsHostingThis.com has put together this infographic of Professor Berger’s findings!

contagious-content

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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