Swarmify: Four Reasons Not To Use YouTube Video Embeds On Your Business Website

If your company has professional videos that you’ve spent thousands of dollars on, you should absolutely publish the videos on YouTube to take advantage of YouTube’s search results…. just make sure that you optimize your YouTube videos when you do. That said, you shouldn’t be embedding YouTube videos on your corporate site… for quite a few reasons: YouTube is tracking the usage of those videos for targeted advertising. Why would you want to share your

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

Why Your Corporate Videos Miss The Mark, And What To Do About It

We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer.  That’s because corporate video is bland. Corporate video is made up of stock footage of overly attractive coworkers collaborating in a conference room. Corporate

Duplicate Content Penalty: The Myth, The Reality, and My Advice

For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or that is appreciably similar. Mostly, this is not deceptive in origin.  Google, Avoid Duplicate

What Is A 404 Error Page? Why Are They So Important?

When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter. The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and send data encrypted. The domain name server looks up where the domain is pointing

What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?

Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past decade, I’ve noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that actually occurs in between. Search engines are absolutely critical to every business’ ability to drive users with intent to the page on your site that feeds the intent to your product or service. And meta

Social Web Suite: A Social Media Management Platform Built for WordPress Publishers

If your company is publishing and not utilizing social media effectively to promote the content, you’re truly missing out on quite a bit of traffic. And… for better results, each post could really use some optimization based on the platform you’re utilizing. Currently, there are just a few options for automated publishing from your WordPress site: The majority of social media publishing platforms have a feature where you can publish from an RSS feed. Optionally,

InfluencerActive: Find B2B Influencers Easily For Your Next Influencer Marketing Campaign

Today, I joined over 100 other B2B influencers in the launch of Influencer Active. This is the first B2B influencer digital marketplace for B2B or B2C brands to discover and hire influencers directly. The global self-service influencer marketplace is unique because it connects brand marketers with curated influencers who have built a significant following and credible reputation on various channels. The company is founded by Anthony James (“AJ”), who has nearly 30 years of marketing experience and