Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Hey Mike! Marketing Is Also About the Make-Up
Yesterday, I received an email from a reader, Mike, who asked why I would post a picture on my blog that makes me look dark-haired, fit, and trim when, in reality, I'm graying and overweight. Ironically, the image you see…
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Top 3 Key Elements to Remember for B2B Blogging
In B2B , corporate blogging has proven to be one of the most effective tools for building brand authority, generating leads, and driving long-term engagement. However, simply publishing content isn’t enough—your blog must stand out in a crowded space, resonate…
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GoDaddy Claims Trademark Infringement For Go-Daddy Domain Purchased From… GoDaddy
Today, I received a call from a gentleman who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After speaking to John, I was amazed at what was happening to him. John purchased GO-DADDY-DOMAINS.COM…
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Gannett Needs to Get its Head Out of its Butt
Everyone has heard of the expression having your head up your butt . With Gannett , they really have brought the expression to reality, though. Ruth Holladay is a wickedly sarcastic blogger with a sharp tongue... and she's dead-on, especially…
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How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player , an incredibly…
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Building a Custom Store Locator with PHP, MySQL, and Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google . If you're wondering why I've been fairly quiet of recent, it's not because I'm blogged out - it's because…
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Corporate Blogging: Ten Frequently Asked Questions from Companies
If there's one thing that pulls you back to reality, it's meeting with regional businesses to discuss blogging and social media. Chances are, if you're reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You're the…
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Is the next President of the United States running Linux?
Earlier today I read a post about Ron Paul’s website. Interestingly, his site is less of a typical candidate site and more of a mashup of other sources of information about him. What a fantastic idea, and it shows additional transparency.…
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Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the…
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5 Marketing Lessons Learned from Curse of the Golden Flower
My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower , directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family…
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Would Your Company Blog If Your Life Depended On It?
Some folks think bloggers are hunkered down in our basements with boxes of pizza and Mountain Dew everywhere. There's another view of bloggers that you might not be aware of. Bloggers are social people who crave communication (and sometimes attention!).…
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The Best Resources to Ramp Up Your Corporate Blogging Strategies
In preparation for speaking to a local business group about Corporate Blogging, I've gathered quite a few resources from many sites. I would be remiss if I didn't publicly thank them. I'm also providing a handout to folks with resources…
