The web is undeniably a key resource of information for all audiences and it's important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp, it needs to be compelling and it needs to be clear.
It's not about keeping up; it's about leading the way. That's why you need to be one step ahead when it comes to writing effective content and what better way to do that than by turning to the audience. The power is ultimately in their hands. There's not one content strategy that works for all, it needs to be custom made for each specific audience. People have different needs and that’s why it's important to find out as much about those needs as possible.
That is ultimately why we conducted this survey – We wanted to find out what people enjoy, don’t enjoy, what they like and what they dislike when it comes to the World Wide Web. The survey was conducted on 712 people aged 18-65+ and it was here where we were able to find out exactly what makes good content good and bad content bad. It is data like this that helps Stratton Craig create copy, from e-commerce to blog posts and it can also help you too. Stratton Craig
Some interesting statistics were discovered, along with some surprising ones too. Did you know:
- Social media content is more important for older generations?
- Your corporate blog won't reach 18-24 year olds.
- Only 2 out of 712 people enjoy online shopping!
Stratton Craig is a written communications company with offices in London and Bristol. They asked a series of multiple-choice questions around what good and bad content looks like and produced an infographic to display the results: