Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Proverbs and Product Management
It's not often that I look to scripture for inspiration for product management and the development of software, but today, a friend sent me some great words of advice: He who keeps instruction is in the way of life, but…
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Blogger: CSS Style for Code on Your Blog
A friend asked me how I made the code regions in Blogger entry. I did it utilizing a style tag for CSS in my Blogger template. Here's what I added: p.code { font-family: Courier New; font-size: 8pt; border-style: inset ...
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ASP RSS Parser, Feed Reader
This weekend, I've been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be…
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Why the Movie Industry is Failing
Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer-generated…
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What’s Your Bailiwick?
Understanding and effectively describing one's authority is paramount in sales and marketing. How a brand, person, product, or service conveys authority can significantly impact its success and reputation. bailiwick noun, pronounced [bey-luh-wik] A person's specific area of interest, skill, or…
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Blogs Heating Up
This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don't…
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What’s Your Corporate Caring Strategy?
I was attending church this weekend and heard a fantastic quote: People don't care how much you know until they know how much you care ! That said, the question relates directly back to your marketing efforts...
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Scope Creep: Less = More
I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…
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The New Breakfast Beverage – Mountain Dew?
Listening to the radio on my way to work is a quiet time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo... my DJs will pull me through and start the day off right... Until…