Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
-
Why Every Publisher Should Implement a trust.txt File—and How to Do It Right
In an era where misinformation spreads faster than facts and AI models are trained on everything that isn’t nailed down, publishers have an increasing obligation to transparently assert their identity, affiliations, and data usage policies. The trust.txt file is an…
-
Omniconvert: Boosting Revenue Through Advanced Experimentation and Personalization
E-commerce businesses face the ongoing challenge of converting website traffic into paying customers. With acquisition costs rising, companies need to maximize the value of their existing traffic and find ways to boost conversions and revenue. Many struggle to test different…
-
Soona: An All-in-One Solution for High-Quality E-commerce Product Imagery, Photography, and Video
E-commerce brands face the constant challenge of producing high-quality visual content to attract and engage customers. The demand for fresh, compelling product photos, videos, and social media assets can be overwhelming, especially for smaller businesses with limited resources. Many struggle…
-
Videobolt: Build Your Animated Logo Video Intro in Minutes
Video content has become essential for businesses and marketers to engage their audience and convey their message effectively. My company recently did a few interviews via Zoom , and we wanted to slice and dice them for different audiences, including…
-
Top Marketing Strategies For Your Small Business Growth in 2024
In thriving economies, consumers ( B2C ) and businesses ( B2B ) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash…
-
Crank Up Your Content Marketing by Identifying These 6 Gaps
I had the pleasure of developing and giving a webinar yesterday. My specific topic is a strategy we've been working with our clients on for the last few years - identifying gaps in their content strategy that help them build…
-
Timeline and Tips For Successfully Planning and Promoting Your Next Webinar
Webinars have emerged as a highly effective tool for engaging prospects, nurturing leads, and driving conversions. Webinars offer several key advantages: In-Depth Content Delivery: Webinars allow for a comprehensive exploration of topics, providing valuable insights to attendees. Direct Engagement: Live…
-
Shufflrr: Centralize, Control, and Create PowerPoint Slides
Whether you're pitching a new client, running sales training, or delivering a quarterly business review, presentation prep shouldn't feel like reinventing the wheel every time. Yet for many marketing and sales teams, it still does. Slides live in scattered folders,…
-
Understanding Demand Generation vs Lead Generation
Two critical strategies often emerge in marketing and sales: Demand Generation ( demandgen ) and Lead Generation ( leadgen ). While these terms are sometimes used interchangeably, they represent distinct approaches that serve different purposes in the customer acquisition process.…
-
The Impact of Gender on Color: Do Men and Women Prefer Different Colors?
Color plays a crucial role in marketing and branding, with the power to evoke emotions, shape perceptions, and influence consumer behavior. While individual experiences and cultural context are important, research has consistently shown that gender can significantly impact color preferences…