Customer Data Platforms
Customer Relationship Management (CRM) and Customer Data Platforms (CDP) are essential tools for businesses looking to effectively manage customer interactions, streamline sales and marketing processes, and leverage data-driven insights for growth. These platforms help companies centralize customer data, automate workflows, and gain a comprehensive view of the customer journey. Key subtopics within CRM and data platforms include customer data management, data integration, data analytics, and marketing automation. Implementing a robust customer data platform strategy can improve customer engagement, optimize marketing campaigns, and ultimately drive more sales. Check out the articles below to discover how CRM and data platforms can help you take your customer relationships to the next level.
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Marketing 360: Scale Your Small Business With One All-in-One Digital Marketing Platform
Small-business leaders are often stretched thin across marketing, sales, operations, and customer service—yet growth still depends on their ability to compete with larger brands that have more resources. Many turn to a collection of disjointed tools, only to find the…
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ClearCRM: The Small-Team Power Tool for Sales, Projects, and Marketing
Small business teams often find themselves buried under a tangle of disconnected tools. Leads arrive through one system, billing runs somewhere else, project delivery lives in a separate app, and customer support is handled in yet another interface. The result…
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MarTech Data Drives Better Experiences But Transparency Must Lead the Way
MarTech customer-tracking data sits at the center of modern marketing strategy, powering everything from attribution modeling to AI-driven personalization. As artificial intelligence becomes a foundational layer in marketing operations, the volume and quality of the data it consumes become just…
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Listen to Your Customers? 5 Costly Marketing Assumptions That Lead Brands Astray
Marketing teams rarely struggle to gather feedback. The real challenge is interpreting and prioritizing it correctly. People say they want clean, quiet, interruption-free digital experiences—yet they consistently respond to tactics they claim to dislike. The result is a constant tug-of-war…
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How Composability Is Finally Bringing Data and Marketing Teams Together
For a long time, marketing and data teams have operated in separate worlds. Data teams focused on building and managing internal databases. Marketing focused on creative campaigns and customer communication. There wasn’t much need for them to overlap. That separation…
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Navigating the Data Landscape in 2025: A Comprehensive Guide to Modern Data Terminology
Data has become the lifeblood of business operations, driving decision-making and fueling innovation across industries. For business owners, sales professionals, marketers, and technologists alike, understanding the vast and complex world of data is no longer optional—it's essential. This comprehensive guide…
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Top Healthcare Data Platform Development Companies in 2025
In the rapidly evolving landscape of health‑care technology, an effective data platform isn’t just a nice‑to‑have—it has become foundational. Providers, payers, life sciences firms, and government bodies alike are confronted with fragmented data, legacy silos, and the urgent need to…
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Top Healthcare Analytics Companies Transforming Data into Insight
In an era where healthcare organizations must do more with less, analytics has become a strategic enabler of clinical quality, operational efficiency, cost control, and patient engagement. Amid fragmented data ecosystems, shifting payment models, and rising regulatory demands, many health…
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BigQuery’s Pipe Syntax: Making SQL Easier, Faster, and More Readable
Anyone who’s worked with SQL knows the love-hate relationship that comes with it. SQL is powerful, standardized, and expressive—but it’s also one of the most unintuitive languages to read and maintain at scale. The deeper your query gets, the harder…
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10 Best Digital Marketing Agencies for Higher Education in 2025 – Partners that are Raising the Bar
Higher-ed marketers are entering a now-or-never moment. Rising acquisition costs, the demographic cliff of traditional students, and intensifying scrutiny from university leadership all demand campaigns that convert — and prove it. The average institution already pours $800,970 a year into digital ads, or 3.6% of its…