Email Marketing & Automation Articles
Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.
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How to Write Effective Prospecting Emails in 2025: Clarity, Relevance, and Action
Writing an effective prospecting email is more complicated than ever. Every inbox is saturated with automated outreach, GenAI-written cold emails, and templated sequences that all sound the same. Prospects are overwhelmed, filters are smarter, and the patience for irrelevant or…
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Interspire: Self-Hosted PHP Email Marketing Software for Complete Control
Marketing teams today face a dilemma: subscription-based SaaS email tools keep getting more expensive, while compliance and data privacy concerns make it riskier to rely on third-party servers. For organizations that send high volumes of emails or require full control…
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Real Estate Marketers Can Rebound from a Slow Market by Mastering Knowledge and Expanding Reach
When transactions slow down, the most successful agents turn their attention to education. This is the time to deepen your understanding of local inventory trends, housing affordability, lending shifts, and how national or global factors affect your region’s performance. Mortgage…
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10 Requirements That Are Often Overlooked By The Majority of SaaS Startups
In the rush to bring a new SaaS platform to market, many startups and established companies focus intensely on innovation, speed, and user experience, but often neglect foundational capabilities that determine scalability, customer retention, and long-term profitability. These omissions may…
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How to Research and Capitalize on Seasonal Buying Cycles
Marketers often move from one campaign to the next without pausing to study the natural rhythm of their market. Yet for many businesses, seasonality is one of the strongest forces shaping demand. The peaks and valleys of search activity, web…
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Panoramata: Real-Time Intelligence Of Your Competitors’ Digital Marketing Strategies
Competitive intelligence can make or break a campaign. Marketers are constantly juggling dozens of tools (email trackers, ad libraries, landing page monitors) to keep tabs on what competitors are doing. But between analyzing performance and producing content, few have the…
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Inbox Hero: The Enterprise-Ready AI That Ends Email Chaos for Outlook
For business leaders, marketers, and sales professionals, the daily avalanche of emails has become one of the greatest productivity killers of modern work. Hours are lost triaging messages, chasing threads, and flagging priorities—time that should be spent on strategic thinking…
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Why SMS Messaging Is Having a Big Moment (and What Brands Need to Know)
There’s nothing wrong, per se, with Gmail’s Promotions tab. Anything that declutters a user’s inbox is probably worth applauding. But from a brand’s perspective, there’s something a little deflating about it, is there not? You spend all this time crafting…
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App: Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers
1bers' inboxes, there's a chance that the IP address you're sending from has been blacklisted. You can enter the IP address, the domain, or the subdomain you're sending your email from, and this form will resolve it. [blacklistchecker class="app-container"] What's…
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence ( AI ), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning…
