Mario Peshev's Articles on Martech Zone
-
Analytics & Testing
How AI-Powered Experimentation Will Drive Digital Marketing Innovation in 2024
The internet is a fast-moving ecosystem. Trends rise and fall in weeks or days, minting new quasi-celebrities and relegating once-relevant personalities into obscurity. Marketing trends come and go just as quickly. Today’s innovative digital marketing strategies are tomorrow’s cringe-worthy has-beens. If brands are slow to adapt, they risk sounding tone-deaf or unaware, making it especially difficult to connect with their…
-
E-commerce and Retail
Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists. In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…
-
Sales and Marketing Training
Mastering the Digital Landscape: Three Ways to Enhance Your Online Brand Presence for Today’s Marketing Demands
People are online a lot. More than 30 percent of U.S. adults say they are online almost constantly, a number that continues to climb. Whether we are logging in for work or scrolling through our feeds in the supermarket checkout line, it’s clear that we are digital-first and online-oriented. Pew Research Center We are also navigating an increasingly crowded online…