We're working with a client right now whose e-commerce emails aren't currently responsive. We have no doubt that they're losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile.
60%% of all email sent is opened on a mobile device.
You may already understand responsive design – basically web site code that adapts the layout of your site to ensure it's optimized for the screen and resolution it's being displayed on. Since there are only a few browsers and most of them work to Internet standards, building a responsive web page isn't too difficult. However, when you move to email, it gets exponentially more difficult.
Email clients have huge differences in the styling and code they support. And ensuring that your email is responsive to mobile devices adds significant complexity. Litmus is a tool to test and view your email design across operating systems and email clients.
Litmus is taking their leadership role in the industry a step further now, providing free responsive email templates through their community page. Product launch email templates, e-commerce email templates, account management email templates, and product marketing email templates are available for download!
Free Product Launch Responsive Email Templates:
- Vision: Event
- Vision: Update
- Vision: Announcement
- Vision: User Welcome
- Vision: Coming Soon
- Vision: Stationery
Free E-Commerce Responsive Email Templates:
- Beretun: Shopping Cart
- Beretun: Receipt
- Beretun: Feedback
- Beretun: Birthday
- Beretun: Stationery
- Beretun: Account Created
- Beretun: Order Shipped
Free Account Management Responsive Email Templates:
Free Responsive Marketing Email Templates:
- Pook: Newsletter
- Pook: Product Announcement
- Pook: Event Invitation
- Pook: Coupon Sale
- Pook: Blog Post
- Pook: Stationery
This is a great collection of free email templates with more on the way!