Funnel: Collect, Transform, and Feed Marketing Data

Funnel - Collect, Transform, and Feed Marketing Data

As more and more tools are in your sales and marketing stack, producing centralized reports can be quite the chore. Most marketers that I know spend a lot of time collecting and transforming data, then manually producing the reports they need to report on campaign and other marketing metrics.

Funnel: Integrations with over 500 data sources

Funnel takes messy, siloed data from all sources to automatically generate Business-Ready Data that is fully harmonized, up-to-date, and always ready to act upon.

Funnel doesn’t require any coding or manual maintenance, giving marketers point-and-click control to continuously experiment with new data sources, business logic, and tactics without ever breaking the data model.

Marketers can operate at speed without waiting on IT or business analysts to access the data they need – and technical teams are now freed from tedious data collection and manipulation tasks to focus on higher-value activities.

How Funnel Works

  • Collect – With integrations to all your marketing and advertising platforms Funnel automatically collects all the data you need from any data source. Data sources
  • Transform – Easily clean, map, and group your data in Funnel’s powerful data mapping interface.
  • Feed – Feed all your marketing data into any tool you like. Power your business intelligence tool with marketing data, feed it directly to your data warehouse, dashboard solution, Google Data Studio or Sheets, or any other tool you are using.

Funnel Data Sources

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Funnel Data Destinations

  • API and Data Warehouse – feed data into your data warehouse or back-end system.
  • Business Intelligence – feed marketing data into your BI system.
  • Dashboards & Reports – create dashboards and reports with all your marketing data.
  • Google Analytics – upload advertising cost data to Google Analytics.
  • Google Data Studio – visualize your data in Google Data Studio.
  • Google Sheets – upload all your marketing data to Google Sheets.
  • Looker – power Looker with all your marketing and advertising data. Start uploading data in minutes.
  • Snowflake – feed business-ready Data from over 500 platforms to Snowflake
  • Tableau – automatically enrich Tableau with all of your marketing data using Funnel’s direct integration

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Funnel Data Sources

Funnel data sources include 2dehands, 2ememain, 2Performant, 360, 7Pixel, Act-On, ActBlue, ActiveCampaign, Acuity Scheduling, Ad Up Technology, Ad4Game, ad4mat, ADARA, Adblade, adcash, AdColony, AdDeals Network, Adelphic, adestra, Adform, Adikteev, Adjust, Admarvel, Admitad, Adobe Advertising Cloud, Adobe Analytics, Adobe Campaign, Adperio, AdReady, Adrecord, AdRoll, Adservice, AdSpree Media, Adswizz, Adtraction, Adviral, AdWords, Adzuna, Affiliate Window, Affluent, Airship, Allani, Alltomlinser, Amobee, AMOMA, Amplitude, Apple Search Ads, Applovin, appnext, AppNexus, Apprl, AppsFlyer, Apsis, Árcédula, Árukereső, AspireIQ, AT Internet, AutoRentals, AvantLink, Awin, Baidu, Bam-X, Band, BARB, Basis DSP, BDX, Beeswax, Bencom, Beslist CPS, Better Impression, Biano, BidTheatre,, Bing, Bing Hotel Ads, Bluecore,, BrightRoll DSP, Bronto, Button, BuySellAds, Cake, CallerReady, CallRail, Campaign Contribution, Campaign Monitor, Capterra, Care Verlag, CATCHYS, Ceneo, ChannelPilot, ChartBoost, Cherchons,, Choozle, CityAds Media, CJ Affiliate, ClickSend, ClickTripz, Clickwise, clixGalore, Close, Commission Factory, communicationAds, Comparer, Compari, Connexity, Contactability,, Contobox, Conversant Access, Convirza, Cordial, Criteo, CrossInstall, Cruise Critic, Custobar,, cybba, Dable, Daisycon, DataLift360, Datalot, dataxu, Daum, DeepIntent, Delta Projects,, DerbySoft, DialogTech, Dianomi, Digital Advisor, Digital Turbine, Direct Digital, district m, Division-D, Domodi, DoubleClick Bid Manager, DoubleVerify, Drippler, dstillery, Effiliation, Effinity Martech, Emarsys, Emetriq, Emma, Eperflex, Eskimi DSP, Everflow, Everquote, everysize., Evilia, EXTOLE, Eyereturn, Facebook Ads, Facebook Page Insights, Facebook Pages, FareCompare, Fashionchick, Favi, Feedonomics, FinanceAds, flashtalking, Fyber, GAMEKIT, Geizhals, Genius Sports, Getprice, GetYourGuide, Glami, GlobalWide Media, GO2MOBI, Google AdSense, Google Analytics, Google Hotel Ads, Google My Business, Google Search Console, Google Sheets, GroundTruth, Groupon, Guenstiger, Gumtree,, Hawk,,,, Hintaopas, Hintaseuranta, Hivewyre, homefacts,, HomeTiger, houzz, HubSpot Contacts, IBM Watson, Iconosquare, imedia, Impact, Indeed, Ingenious Technologies, inHaus, Innovid, Inside Response, InsightSquared, Instagram Insights, Integral Ad Science, Integrate, intelliAd Performance Marketing Suite, Intent Media, iPinYou, ironSource, ironSource Aura, ividence, Jampp, Jetcost, Joblift, Jobrapido, jobtome, Jodel, jooble, JSwipe, Jubna, JUMP RAMP GAMES, Kajomi, Kayak, Keap, Kelkoo, Kenshoo, Keywee, KickBack, Kieskeurig, Klaviyo, Kochava, Ladenzeile,,, Lead Alliance, Leadbolt, Liftoff, Ligatus,, Line, LinkConnector, LinkedIn, LinkPrice, Linkwise, Lionshome, LiquidM, Listenloop, Listrak Email, LiveIntent, LiveRamp, Livingo, Lockerdome, LS Direct Mail, Lyst, M, P, Newmedia,, Madison Logic, Magento, Mailchimp, Maileon, Manage, Marin Software, Marketo, Marktplaats, Maropost, Match2One, MDirector, Media Buying Systems, MediaAffairs, MediaAlpha, MediaMath, Mediaocean, mediatool, Meetrix Online, Meilleur Vendeur, Mention Me, Meta I/O, Metalyzer, MGID, MiQ, Mixpanel, Mobvista, Moloco, momondo, Moz, MyBestBrands, Myshopping, myTarget, NAF Digital, Najnakup, Narrativ, Natural Intelligence, Naver, NetAffiliation, NetRefer, Neustar, neuvoo, NewHomeSource Professional, Nextdoor, Nosto, Oath, OBI4wan, Okazje, Olcsóbbat, One by AOL, ONMARUS, Ortec Adscience, Outbrain, OUTTRA, ownerIQ, pandora, Partner-ads, Partnerize, Pazaruvaj, PCH, PeekYou,, Pepperjam Ascend, Perfect Audience, Perform Media, Performission, Plista, Pocket, Podio, Post Affiliate, Jeeng (formerly PowerInbox), Powerspace,, Pricepanda, PriceRunner, Pricespy, Prisfakta, Prisguiden, Prisjagt, Prisjakt, ProfitMax, Propel Media, PropellerAds, Pure Shopping, pushcrew, Pushnami, Quantcast, QuinStreet, Quora, QuoteWizard, Rakuten Affiliate Network, ReadPeak, ReCheckit, RecruitNow, Reddit, ReferralCandy, Refersion, Reflex Affiliates, ReMailMe, Remerge,, RENTCafé Connect, RENTCafé CRM, Renuant, Resilion, Revcontent, RichPush, Rocket fuel, Rokt, Roku Advertising, routeperfect, RTB House, RTBiQ, RTX Platform, Sailthru, SaleCycle, Salesforce Leads, Salesforce Marketing Cloud, Sanctifly, Sanoma, SelfAdvertiser, Semrush, SEOmonitor, Setser, Seznam, ShareASale, sharoo, Shenma, ShipStation, ShopAlike, Shopbot, Shopello, Shopify, Shopmania, Shopper’s Mind,, Shopping24,, Simplifi, Sizmek Advertising Suite, Sizmek MDX, Skapiec, Skrz, skyscanner, Smadex, Smarter Travel, SmartMailer, Snapchat, Snowflake, Sociomantic, Software Advice, Sogou, SourceKnowledge, Sovendus, Spot-A-Shop, spoteffects, Spotify Ad Studio, SpotList Music, Spoutable, Sprout Social, Spy Dialer, StackAdapt, StartApp,, STAT Search Analytics, Steelhouse, Stileo, Stripe, Stroer Digital, Stylight, SureHits, Taboola, Talkable, Tapfiliate, Tapjoy, Taptica, Target Circle, Teamwork Projects, Technolutions Slate, Terminus, The Talent Playbook, The Trade Desk, TikTok, TimeOne Performance, Tracdelight, Tradedoubler, Tradelab, TradeTracker,, travel audience, TravelCar, Tremor Video, TripAdvisor, TripleLift, Trivago, Trovit, TubeMogul, tumblr, Tune Network, TVSquared, Tweakers, Twenga, twiago, Twitter, uGiftideas, Unity Ads, Upravel, UpSnap,, ValueCommerce, Ve Interactive, Vergelijk, Vertaa, Viant, viator, Vistar Media, Vizury, VK Ads, Voluum, Voxus, Vungle, Waze, We Love X, Webgains, Weborama, Weibo, WeQ, WideOrbit, Wider Planet, WooCommerce, Workfront, Xing Marketing Solutions, Yahoo, Yahoo Japan Search, Yandex Direct, Yandex Display, Yandex Market, Yandex Metrica, Yardi Voyager, Yelp, Yiqifa, YouAppi, Youtube, Yoyi Digital, Zanox, Zbozi, Zemanta, ZeroPark, and Zillow.

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