Marketing Infographics, Mobile and Tablet Marketing,

Geosocial and Location-Based User Adoption

Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as:

  • Geosocial Networking – this type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics.
  • Location-Based Services – this type of information or entertainment service utilizes the geographic position of a mobile device through a network.

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