Generation Z

GenZ is the acronym for Generation Z.

Also referred to as Centennials, Generation Z was born 1996 and later. They primarily utilize handheld communication devices and accessories to communicate. They’re on messaging apps 57% of the time they are using their smartphones. This generation values convenience, accessibility, and technology. Marketing campaigns aimed at this group may emphasize quick and easy solutions, mobile technology, and social media.

  • Abbreviation: GenZ

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