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  • AdTech
      • All Advertising Technology
      • AdTech
      • Ad Network
      • Creative Management Platform
      • Data Management Platform
      • Demand-Side Platform
      • Programmatic Ad Buying
      • Supply-Side Platform
    • Ad Network
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • AdTech
      Social Story Image
      Tuesday, April 3, 2018

      Wayin Launches Lightning Fast Mobile Social Stories

    • AdTech
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • AdTech
      Ads.txt and Ads.cert
      Saturday, March 24, 2018

      How Do Ads.txt and Ads.cert Prevent Advertising Fraud?

    • AdTech
      Chief Marketing Officer
      Tuesday, March 20, 2018

      CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

    • AdTech
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • AdTech
      Social Story Image
      Tuesday, April 3, 2018

      Wayin Launches Lightning Fast Mobile Social Stories

    • AdTech
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • AdTech
      Ads.txt and Ads.cert
      Saturday, March 24, 2018

      How Do Ads.txt and Ads.cert Prevent Advertising Fraud?

    • AdTech
      Chief Marketing Officer
      Tuesday, March 20, 2018

      CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

    • Ad Network
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Ad Network
      What DoubleClick for Publishers
      Sunday, January 7, 2018

      What is an Ad Server? How does Ad Serving Work?

    • Ad Network
      retargetLinks
      Saturday, January 6, 2018

      RetargetLinks: Show Ads in Content You Share

    • Ad Network
      Google Adwords
      Tuesday, September 19, 2017

      What Does Google’s New Rotating Ads Update Mean for AdWords Campaigns?  

    • Ad Network
      Wednesday, March 15, 2017

      The Native Advertising Technology Landscape is Bigger than Expected

    • Creative Management Platform
      Celtra AdCreator
      Tuesday, January 2, 2018

      Celtra AdCreator: Digital Display and Video Advertising CMP

    • Creative Management Platform
      Clipcentric Rich Media and Video Advertising Production
      Tuesday, July 4, 2017

      Clipcentric: Rich Media and Video Ad Creative Management

    • Creative Management Platform
      Box Rights Cloud by Fadel
      Wednesday, May 10, 2017

      Rights Cloud: Automate Content Rights Clearance in Real-Time

    • Creative Management Platform
      Tuesday, November 17, 2015

      PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    • Data Management Platform
      Adobe State of the Digital Union 2017
      Saturday, July 8, 2017

      Adobe Digital Insights: The State of the Digital Union 2017

    • Data Management Platform
      7 Reasons Why Lead Forms are Dead
      Monday, January 30, 2017

      7 Reasons Why Lead Forms are Dead

    • Data Management Platform
      Thursday, January 12, 2017

      Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    • Data Management Platform
      Monday, July 11, 2016

      The Myth of the DMP in Marketing

    • Data Management Platform
      Saturday, October 11, 2014

      What Data-Related Tools Are Marketers Using to Measure and Analyze?

    • Demand-Side Platform
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Demand-Side Platform
      Ads.txt and Ads.cert
      Saturday, March 24, 2018

      How Do Ads.txt and Ads.cert Prevent Advertising Fraud?

    • Demand-Side Platform
      CEO Jeremy Bloom of Integrate
      Friday, July 28, 2017

      All-American and CEO Jeremy Bloom Discusses Integrate

    • Demand-Side Platform
      Big Data
      Monday, May 8, 2017

      How Big Data Analytics Have Become Crucial for DSPs

    • Demand-Side Platform
      Wednesday, January 18, 2017

      3 Areas of Change for Demand-Side Platforms in 2017

    • Programmatic Ad Buying
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Programmatic Ad Buying
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Programmatic Ad Buying
      Ads.txt and Ads.cert
      Saturday, March 24, 2018

      How Do Ads.txt and Ads.cert Prevent Advertising Fraud?

    • Programmatic Ad Buying
      Reputation
      Tuesday, September 26, 2017

      Are Programmatic Advertising Buys Killing Your Reputation?

    • Programmatic Ad Buying
      Wednesday, September 14, 2016

      RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

    • Supply-Side Platform
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Supply-Side Platform
      Adbutler Ad Serving
      Wednesday, July 5, 2017

      AdButler: WordPress Integrated Ad Serving

  • Analytics
      • All Web Analytics and Testing Platforms
      • Analytics & Testing
      • A/B Testing
      • Customer Loyalty
      • Dashboards
      • Heatmap Testing
      • Marketing Performance Management
      • Multivariate Testing
    • Analytics & Testing
      Quad Graphics Accelerated Insights
      Friday, April 20, 2018

      Accelerated Insights: Predictive Testing for Direct Mail

    • Analytics & Testing
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Analytics & Testing
      Adjust Mobile App Marketing Platform
      Saturday, March 31, 2018

      Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform

    • Analytics & Testing
      Freshmarketer CRO
      Friday, March 30, 2018

      Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

    • Analytics & Testing
      Time Management
      Wednesday, March 21, 2018

      Use These Tips and Tools To Conquer Your Marketing Workload

    • Analytics & Testing
      Quad Graphics Accelerated Insights
      Friday, April 20, 2018

      Accelerated Insights: Predictive Testing for Direct Mail

    • Analytics & Testing
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Analytics & Testing
      Adjust Mobile App Marketing Platform
      Saturday, March 31, 2018

      Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform

    • Analytics & Testing
      Freshmarketer CRO
      Friday, March 30, 2018

      Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

    • Analytics & Testing
      Time Management
      Wednesday, March 21, 2018

      Use These Tips and Tools To Conquer Your Marketing Workload

    • A/B Testing
      Talkable
      Tuesday, January 30, 2018

      Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

    • A/B Testing
      Clicktale Visual Editor
      Sunday, November 19, 2017

      Clicktale: Analytics Event Tracking in a Code-Free Environment

    • A/B Testing
      Launch
      Friday, August 4, 2017

      How to Polish Mobile App Store Product Pages in Pre-launch

    • A/B Testing
      Emoticons
      Tuesday, July 18, 2017

      Does an Emoji in Your Subject Line Impact Email Open Rates? 🤔

    • A/B Testing
      Digital Marketing Experimentation
      Wednesday, June 7, 2017

      Quantifi: Unleash Artificial Intelligence on Your Social Media Ad Experiments

    • Customer Loyalty
      Brand Loyalty is Dead
      Monday, December 18, 2017

      Is Brand Loyalty Really Dead? Or is Customer Loyalty?

    • Customer Loyalty
      Bolstra - Value of Customer Loyalty
      Friday, December 15, 2017

      What is the ROI of a Loyal Customer?

    • Customer Loyalty
      Sunday, August 28, 2016

      6 Key Performance Metrics for Customer Satisfaction

    • Customer Loyalty
      Tuesday, July 12, 2016

      5 Reasons Marketers are Investing More in Customer Loyalty Programs

    • Customer Loyalty
      Monday, January 4, 2016

      Benefits of Customer Loyalty Programs

    • Dashboards
      Chartio Dashboard
      Sunday, December 3, 2017

      Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards

    • Dashboards
      Clicktale Visual Editor
      Sunday, November 19, 2017

      Clicktale: Analytics Event Tracking in a Code-Free Environment

    • Dashboards
      Content Analytics Vender Scorecard
      Saturday, November 18, 2017

      Content Analytics: End-to-End eCommerce Management for Brands and Retailers

    • Dashboards
      FactGem
      Sunday, October 8, 2017

      FactGem: Integrate Data Sources in Minutes…No Code Required!

    • Dashboards
      Zymplify Marketing as a Service
      Thursday, September 14, 2017

      Zymplify: Marketing as a Service for Small Business

    • Heatmap Testing
      Clicktale Visual Editor
      Sunday, November 19, 2017

      Clicktale: Analytics Event Tracking in a Code-Free Environment

    • Heatmap Testing
      Saturday, February 27, 2016

      Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    • Heatmap Testing
      Sunday, December 27, 2015

      Ptengine: Heat Maps, Campaign, Conversion Tracking and Analytics

    • Heatmap Testing
      Friday, May 22, 2015

      SeeVolution: Heatmaps and Real-Time Analytics

    • Heatmap Testing
      Monday, February 2, 2015

      Where do Visitors Click on a Blog?

    • Marketing Performance Management
      Adjust Mobile App Marketing Platform
      Saturday, March 31, 2018

      Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform

    • Marketing Performance Management
      Allocadia
      Tuesday, November 28, 2017

      Allocadia: Build, Track, and Measure your Marketing Plans with Greater Confidence And Control

    • Marketing Performance Management
      Allocadia Marketing Performance Management
      Thursday, November 23, 2017

      7 Mistakes You’ll Make in Marketing Performance

    • Multivariate Testing
      Clicktale Visual Editor
      Sunday, November 19, 2017

      Clicktale: Analytics Event Tracking in a Code-Free Environment

    • Multivariate Testing
      Digital Marketing Experimentation
      Wednesday, June 7, 2017

      Quantifi: Unleash Artificial Intelligence on Your Social Media Ad Experiments

  • Content
      • All Content Marketing
      • Content Marketing
      • Digital Asset Management
      • Graphic Design
      • Marketing Infographics
      • Marketing & Sales Videos
      • Podcasting
      • Publishing
      • User Experience
      • Video Marketing
      • WordPress
    • Marketing & Sales Videos
      Quad Graphics Accelerated Insights
      Friday, April 20, 2018

      Accelerated Insights: Predictive Testing for Direct Mail

    • Marketing Infographics
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • WordPress
      Avada WordPress Theme
      Tuesday, April 17, 2018

      The Only Theme You’ll Ever Need for WordPress: Avada

    • Marketing & Sales Videos
      Video Marketing
      Monday, April 16, 2018

      The Importance of Video Marketing: Stats and Strategies

    • Content Marketing
      Science of Visual Marketing
      Saturday, April 14, 2018

      The Science of Visual Marketing

    • Content Marketing
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • Content Marketing
      Avada WordPress Theme
      Tuesday, April 17, 2018

      The Only Theme You’ll Ever Need for WordPress: Avada

    • Content Marketing
      Science of Visual Marketing
      Saturday, April 14, 2018

      The Science of Visual Marketing

    • Content Marketing
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Content Marketing
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Digital Asset Management
      Content Analytics Vender Scorecard
      Saturday, November 18, 2017

      Content Analytics: End-to-End eCommerce Management for Brands and Retailers

    • Digital Asset Management
      Aprimo ADAM
      Tuesday, August 22, 2017

      Aprimo and ADAM: Digital Asset Management for the Customer Journey

    • Digital Asset Management
      Artificial Intelligence
      Wednesday, July 12, 2017

      Netra Visual Intelligence: Monitor Your Brand Visually Online

    • Digital Asset Management
      Box Rights Cloud by Fadel
      Wednesday, May 10, 2017

      Rights Cloud: Automate Content Rights Clearance in Real-Time

    • Digital Asset Management
      Tuesday, April 25, 2017

      Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper

    • Graphic Design
      Scenery for Mac
      Saturday, March 3, 2018

      Scenery: Screen Mock-Ups of Apple Watch, iPad, or Mac

    • Graphic Design
      DesignWizard
      Saturday, February 17, 2018

      Design Wizard: Create High-Quality Graphical Content in Minutes

    • Graphic Design
      Design Trends for 2018
      Thursday, January 4, 2018

      Design Trends for 2018

    • Graphic Design
      ThriveHive Online Marketing
      Wednesday, December 27, 2017

      Thrivehive: Complete Online Marketing Solutions for Your Local Business

    • Graphic Design
      CES - Consumer Electronics Show
      Thursday, November 2, 2017

      Is Your Startup’s Brand Ready for CES? Essential Branding Checklist for First-Timers

    • Marketing Infographics
      Quad Graphics Accelerated Insights
      Friday, April 20, 2018

      Accelerated Insights: Predictive Testing for Direct Mail

    • Marketing Infographics
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • Marketing Infographics
      Video Marketing
      Monday, April 16, 2018

      The Importance of Video Marketing: Stats and Strategies

    • Marketing Infographics
      Science of Visual Marketing
      Saturday, April 14, 2018

      The Science of Visual Marketing

    • Marketing Infographics
      Mobile Marketing Automation
      Friday, April 13, 2018

      What is Mobile Marketing Automation?

    • Marketing & Sales Videos
      Quad Graphics Accelerated Insights
      Friday, April 20, 2018

      Accelerated Insights: Predictive Testing for Direct Mail

    • Marketing & Sales Videos
      Video Marketing
      Monday, April 16, 2018

      The Importance of Video Marketing: Stats and Strategies

    • Marketing & Sales Videos
      Wednesday, April 11, 2018

      Social Media Marketing 101

    • Marketing & Sales Videos
      Internet of Things
      Saturday, April 7, 2018

      The Amazing Marketing Opportunity Coming With IoT

    • Marketing & Sales Videos
      Freshmarketer CRO
      Friday, March 30, 2018

      Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

    • Podcasting
      Podcast Feed Widget and Shortcode Publisher
      Saturday, March 31, 2018

      WordPress Sidebar Widget and Shortcode for Playing Podcasts

    • Podcasting
      Anchor Podcasting App
      Thursday, March 29, 2018

      Anchor: Free, Easy, Mobile-Friendly Podcasting

    • Podcasting
      Podcast Smart App Banner
      Wednesday, March 7, 2018

      Promote Your iTunes Podcast with a Smart App Banner

    • Podcasting
      UBeesize Portable Tripod
      Thursday, February 22, 2018

      What’s the Best Portable Tripod for a Phone, DSLR Camera, GoPro, or Microphone?

    • Podcasting
      Podcast Advertising
      Friday, February 9, 2018

      Podcast Advertising Is Coming of Age

    • Publishing
      Science of Visual Marketing
      Saturday, April 14, 2018

      The Science of Visual Marketing

    • Publishing
      Anchor Podcasting App
      Thursday, March 29, 2018

      Anchor: Free, Easy, Mobile-Friendly Podcasting

    • Publishing
      Content Marketing
      Tuesday, January 23, 2018

      5 Awesome Tools for Content Marketing Minimalists

    • Publishing
      Leads
      Tuesday, January 16, 2018

      Maximize Your Inbound Marketing with this Lead Generation Checklist

    • Publishing
      Malware
      Saturday, January 13, 2018

      How to Check, Remove, and Prevent Malware from Your WordPress Site

    • User Experience
      Mobile SEO
      Thursday, December 28, 2017

      Accelerated Mobile Pages are a Must, But Don’t Forget Analytics!

    • User Experience
      Mobile Ecommerce Checkout
      Monday, July 17, 2017

      5 Design Elements that Work Well for Mobile Conversion

    • User Experience
      Monday, March 27, 2017

      Kaon AR: A B2B Augmented Reality Platform

    • User Experience
      Monday, January 23, 2017

      2017 Web Design and User Experience Trends

    • User Experience
      Monday, March 7, 2016

      CX versus UX: The Difference Between Customer and User

    • Video Marketing
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • Video Marketing
      Anchor Podcasting App
      Thursday, March 29, 2018

      Anchor: Free, Easy, Mobile-Friendly Podcasting

    • Video Marketing
      Lumen5 Social Video Creator
      Sunday, March 25, 2018

      Lumen5: Repurpose Articles Into Social Videos Using AI

    • Video Marketing
      Spring Cleaning of Your Marketing Strategy
      Wednesday, March 21, 2018

      Time for a Springtime Tune-Up of Your Marketing Strategy

    • Video Marketing
      Vydia Policy
      Monday, February 19, 2018

      Vydia: Manage Your Video Content and Digital Rights

    • WordPress
      Avada WordPress Theme
      Tuesday, April 17, 2018

      The Only Theme You’ll Ever Need for WordPress: Avada

    • WordPress
      Podcast Feed Widget and Shortcode Publisher
      Saturday, March 31, 2018

      WordPress Sidebar Widget and Shortcode for Playing Podcasts

    • WordPress
      WordPress PHP
      Tuesday, February 13, 2018

      PHP: Use the WordPress API to Build a Shortcode to List Subpages

    • WordPress
      Monday, January 29, 2018

      Website Features Checklist: The 65 Ultimate Must-Haves for Your Site

    • WordPress
      Malware
      Saturday, January 13, 2018

      How to Check, Remove, and Prevent Malware from Your WordPress Site

  • Data
      • All Data
      • Big Data
      • Customer Relationship Management
      • Customer Data Platform
    • Big Data
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Big Data
      Big Data and Netflix
      Wednesday, February 28, 2018

      How Netflix Increases Customer Engagement Utilizing Big Data

    • Customer Relationship Management
      Groove Account-Based Sales
      Wednesday, February 7, 2018

      Account-Based Sales Strategy is the Future, and Groove is Here For It

    • Customer Relationship Management
      Monday, January 15, 2018

      The Inbound Marketing Checklist: 21 Strategies for Growth

    • Customer Relationship Management
      Outlook Customer Manager
      Monday, January 8, 2018

      Outook Customer Manager: A Free Contact Manager App for Office 365 Business Premium

    • Big Data
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Big Data
      Big Data and Netflix
      Wednesday, February 28, 2018

      How Netflix Increases Customer Engagement Utilizing Big Data

    • Big Data
      DataRobot Machine Learning
      Tuesday, October 24, 2017

      DataRobot: An Enterprise Automated Machine Learning Platform

    • Big Data
      FactGem
      Sunday, October 8, 2017

      FactGem: Integrate Data Sources in Minutes…No Code Required!

    • Big Data
      Adobe State of the Digital Union 2017
      Saturday, July 8, 2017

      Adobe Digital Insights: The State of the Digital Union 2017

    • Customer Relationship Management
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Customer Relationship Management
      Groove Account-Based Sales
      Wednesday, February 7, 2018

      Account-Based Sales Strategy is the Future, and Groove is Here For It

    • Customer Relationship Management
      Monday, January 15, 2018

      The Inbound Marketing Checklist: 21 Strategies for Growth

    • Customer Relationship Management
      Outlook Customer Manager
      Monday, January 8, 2018

      Outook Customer Manager: A Free Contact Manager App for Office 365 Business Premium

    • Customer Relationship Management
      Data Insights
      Wednesday, December 20, 2017

      In 2018, Data Will Fuel the Emerging Insights Economy

    • Customer Data Platform
      Monday, April 17, 2017

      You’re Probably Spending More Time Managing Data Than Marketing

    • Customer Data Platform
      Monday, January 16, 2017

      What Strategies, Tactics, and Channels Should Marketers Focus on in 2017

    • Customer Data Platform
      Thursday, January 12, 2017

      Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    • Customer Data Platform
      Tuesday, January 10, 2017

      AgilOne: What is a Customer Data Platform?

    • Customer Data Platform
      Monday, July 11, 2016

      The Myth of the DMP in Marketing

  • Ecommerce
      • All Ecommerce and Retail Marketing
      • Ecommerce and Retail
      • Fulfillment
      • Retail
    • Ecommerce and Retail
      Busy Retail Mall
      Monday, April 16, 2018

      Is 2018 The Year Retail Died? Here’s How To Save It

    • Ecommerce and Retail
      Epson LightScene Retail Window
      Wednesday, March 28, 2018

      Epson LightScene: Interactive Retail Experiences with Digital Projection

    • Ecommerce and Retail
      Chief Marketing Officer
      Tuesday, March 20, 2018

      CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

    • Ecommerce and Retail
      Art of War
      Tuesday, March 13, 2018

      “Art of War” Military Strategies are the Next Way to Seize the Market

    • Ecommerce and Retail
      Online Shopping Cart
      Thursday, March 1, 2018

      How to Reduce and Recover Abandoned Shopping Carts

    • Ecommerce and Retail
      Busy Retail Mall
      Monday, April 16, 2018

      Is 2018 The Year Retail Died? Here’s How To Save It

    • Ecommerce and Retail
      Epson LightScene Retail Window
      Wednesday, March 28, 2018

      Epson LightScene: Interactive Retail Experiences with Digital Projection

    • Ecommerce and Retail
      Chief Marketing Officer
      Tuesday, March 20, 2018

      CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

    • Ecommerce and Retail
      Art of War
      Tuesday, March 13, 2018

      “Art of War” Military Strategies are the Next Way to Seize the Market

    • Ecommerce and Retail
      Online Shopping Cart
      Thursday, March 1, 2018

      How to Reduce and Recover Abandoned Shopping Carts

    • Fulfillment
      Unboxing Experience
      Sunday, December 24, 2017

      Product Marketing: The Anatomy of an Unboxing Experience

    • Fulfillment
      ShippingEasy
      Wednesday, November 1, 2017

      ShippingEasy: Marketing Automation for Ecommerce

    • Fulfillment
      How to Sell on Amazon
      Friday, July 7, 2017

      The Ultimate Guide on How to Sell on Amazon

    • Fulfillment
      Cross-Border
      Tuesday, June 13, 2017

      Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment

    • Fulfillment
      Saturday, May 28, 2016

      15 Ways to Increase Your Ecommerce Conversion Rate

    • Retail
      Busy Retail Mall
      Monday, April 16, 2018

      Is 2018 The Year Retail Died? Here’s How To Save It

    • Retail
      Epson LightScene Retail Window
      Wednesday, March 28, 2018

      Epson LightScene: Interactive Retail Experiences with Digital Projection

    • Retail
      Art of War
      Tuesday, March 13, 2018

      “Art of War” Military Strategies are the Next Way to Seize the Market

    • Retail
      Vibenomics Music and Messaging
      Saturday, February 24, 2018

      Vibenomics: Personalized, Location-Based Music and Messaging

    • Retail
      What is AR?
      Friday, January 12, 2018

      What is Augmented Reality? How Are Companies Implementing AR for Sales and Marketing?

  • Email
      • All Email Marketing
      • Email Marketing
      • Deliverability
      • Marketing Automation
    • Marketing Automation
      Mobile Marketing Automation
      Friday, April 13, 2018

      What is Mobile Marketing Automation?

    • Email Marketing
      AutoPitch
      Thursday, April 12, 2018

      AutoPitch: Email Automation for Sales Development Representatives

    • Email Marketing
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Email Marketing
      Chief Marketing Officer
      Tuesday, March 20, 2018

      CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

    • Email Marketing
      Bypass Ad Blocking With Email
      Monday, March 19, 2018

      Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon

    • Email Marketing
      Mobile Marketing Automation
      Friday, April 13, 2018

      What is Mobile Marketing Automation?

    • Email Marketing
      AutoPitch
      Thursday, April 12, 2018

      AutoPitch: Email Automation for Sales Development Representatives

    • Email Marketing
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Email Marketing
      Chief Marketing Officer
      Tuesday, March 20, 2018

      CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

    • Email Marketing
      Bypass Ad Blocking With Email
      Monday, March 19, 2018

      Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon

    • Deliverability
      Email Inbox Experience
      Monday, November 13, 2017

      5 Tips to Improve Your Holiday Email Experience in 2017

    • Deliverability
      Email Behavior Changes
      Monday, October 16, 2017

      The Way We Read Work Email is Changing

    • Deliverability
      Thursday, April 20, 2017

      How Purging Our Subscriber List Increased our CTR by 183.5%

    • Deliverability
      Monday, January 16, 2017

      The Stupid Way I Increased Our Inbox Placement Rate by 15%

    • Deliverability
      Tuesday, January 10, 2017

      Why, How, and Where to Verify Your Email Marketing Lists Online

    • Marketing Automation
      Mobile Marketing Automation
      Friday, April 13, 2018

      What is Mobile Marketing Automation?

    • Marketing Automation
      AutoPitch
      Thursday, April 12, 2018

      AutoPitch: Email Automation for Sales Development Representatives

    • Marketing Automation
      SalesRep
      Friday, March 9, 2018

      SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

    • Marketing Automation
      Leads
      Tuesday, January 16, 2018

      Maximize Your Inbound Marketing with this Lead Generation Checklist

    • Marketing Automation
      Monday, January 15, 2018

      The Inbound Marketing Checklist: 21 Strategies for Growth

  • Mobile
      • All Mobile and Tablet Marketing
      • Mobile and Tablet Marketing
      • Mobile Applications
      • Text Messaging
    • Mobile and Tablet Marketing
      Mobile Marketing Automation
      Friday, April 13, 2018

      What is Mobile Marketing Automation?

    • Mobile and Tablet Marketing
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Mobile and Tablet Marketing
      Social Story Image
      Tuesday, April 3, 2018

      Wayin Launches Lightning Fast Mobile Social Stories

    • Mobile and Tablet Marketing
      Adjust Mobile App Marketing Platform
      Saturday, March 31, 2018

      Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform

    • Mobile Applications
      Anchor Podcasting App
      Thursday, March 29, 2018

      Anchor: Free, Easy, Mobile-Friendly Podcasting

    • Mobile and Tablet Marketing
      Mobile Marketing Automation
      Friday, April 13, 2018

      What is Mobile Marketing Automation?

    • Mobile and Tablet Marketing
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Mobile and Tablet Marketing
      Social Story Image
      Tuesday, April 3, 2018

      Wayin Launches Lightning Fast Mobile Social Stories

    • Mobile and Tablet Marketing
      Adjust Mobile App Marketing Platform
      Saturday, March 31, 2018

      Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform

    • Mobile and Tablet Marketing
      Anchor Podcasting App
      Thursday, March 29, 2018

      Anchor: Free, Easy, Mobile-Friendly Podcasting

    • Mobile Applications
      Mobile Marketing Automation
      Friday, April 13, 2018

      What is Mobile Marketing Automation?

    • Mobile Applications
      Adjust Mobile App Marketing Platform
      Saturday, March 31, 2018

      Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform

    • Mobile Applications
      Anchor Podcasting App
      Thursday, March 29, 2018

      Anchor: Free, Easy, Mobile-Friendly Podcasting

    • Mobile Applications
      PacketZoom
      Tuesday, February 6, 2018

      PacketZoom’s Mobile Expresslane CDN Has Partnered with Amazon Cloudfront

    • Mobile Applications
      What is AR?
      Friday, January 12, 2018

      What is Augmented Reality? How Are Companies Implementing AR for Sales and Marketing?

    • Text Messaging
      Mobile Marketing Automation
      Friday, April 13, 2018

      What is Mobile Marketing Automation?

    • Text Messaging
      SalesRep
      Friday, March 9, 2018

      SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

    • Text Messaging
      Age Groups and Content Engagement
      Tuesday, December 26, 2017

      Generational Marketing: Understanding Different Age Groups and Their Preferences

    • Text Messaging
      Friday, December 8, 2017

      6 Key Elements to a Successful SMS Marketing Campaign

    • Text Messaging
      Generations and Technology
      Wednesday, September 13, 2017

      How Each Generation Has Adapted To and Utilizes Technology

  • Sales
      • All Sales Enablement
      • Account Based Marketing
      • Sales Enablement
    • Sales Enablement
      AutoPitch
      Thursday, April 12, 2018

      AutoPitch: Email Automation for Sales Development Representatives

    • Sales Enablement
      SalesRep
      Friday, March 9, 2018

      SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

    • Sales Enablement
      ResponseTap Smart Match
      Thursday, March 8, 2018

      ResponseTap: Smart Match Intelligent Call Tracking Attribution

    • Sales Enablement
      Monday, February 26, 2018

      How to Implement a Chatbot for Your Business

    • Sales Enablement
      Sales and Marketing Acronyms
      Friday, February 16, 2018

      Sales and Marketing Acronyms

    • Account Based Marketing
      Groove Account-Based Sales
      Wednesday, February 7, 2018

      Account-Based Sales Strategy is the Future, and Groove is Here For It

    • Account Based Marketing
      Account-Based Marketing
      Thursday, January 25, 2018

      How to Implement Account-Based Marketing (ABM)

    • Account Based Marketing
      Sales Meeting
      Wednesday, November 15, 2017

      Key Changes You Need To Make To Your Annual Sales Kick-Off Meeting

    • Account Based Marketing
      Netline B2B Campaign Portal
      Monday, August 21, 2017

      How to Syndicate Your B2B Content to Generate Leads with NetLine Portal

    • Account Based Marketing
      Targeting
      Wednesday, August 2, 2017

      InsideView Fuels Go-to-Market Success with Targeting Intelligence

    • Sales Enablement
      AutoPitch
      Thursday, April 12, 2018

      AutoPitch: Email Automation for Sales Development Representatives

    • Sales Enablement
      SalesRep
      Friday, March 9, 2018

      SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

    • Sales Enablement
      ResponseTap Smart Match
      Thursday, March 8, 2018

      ResponseTap: Smart Match Intelligent Call Tracking Attribution

    • Sales Enablement
      Monday, February 26, 2018

      How to Implement a Chatbot for Your Business

    • Sales Enablement
      Sales and Marketing Acronyms
      Friday, February 16, 2018

      Sales and Marketing Acronyms

  • Search
      • All Search Engine Marketing
      • Search Marketing
      • Organic Search
      • Paid Search
      • Voice Search
    • Search Marketing
      Video Marketing
      Monday, April 16, 2018

      The Importance of Video Marketing: Stats and Strategies

    • Paid Search
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Organic Search
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Organic Search
      Spring Cleaning of Your Marketing Strategy
      Wednesday, March 21, 2018

      Time for a Springtime Tune-Up of Your Marketing Strategy

    • Search Marketing
      Chief Marketing Officer
      Tuesday, March 20, 2018

      CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

    • Search Marketing
      Video Marketing
      Monday, April 16, 2018

      The Importance of Video Marketing: Stats and Strategies

    • Search Marketing
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Search Marketing
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Search Marketing
      Spring Cleaning of Your Marketing Strategy
      Wednesday, March 21, 2018

      Time for a Springtime Tune-Up of Your Marketing Strategy

    • Search Marketing
      Chief Marketing Officer
      Tuesday, March 20, 2018

      CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

    • Organic Search
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Organic Search
      Spring Cleaning of Your Marketing Strategy
      Wednesday, March 21, 2018

      Time for a Springtime Tune-Up of Your Marketing Strategy

    • Organic Search
      Linkio 2018 SEO Growth Summit
      Monday, February 26, 2018

      Linkio: 2018 SEO Growth Summit | Online Summit | Q3 2018

    • Organic Search
      Search Engine Evolution
      Thursday, February 1, 2018

      The Evolution of Search Engine Optimization: With Some Free SEO Advice

    • Organic Search
      Content Marketing
      Tuesday, January 23, 2018

      5 Awesome Tools for Content Marketing Minimalists

    • Paid Search
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Paid Search
      Click to Call
      Wednesday, February 21, 2018

      Click-to-Call Has Become Critical to Local Search Advertising Success

    • Paid Search
      retargetLinks
      Saturday, January 6, 2018

      RetargetLinks: Show Ads in Content You Share

    • Paid Search
      ThriveHive Online Marketing
      Wednesday, December 27, 2017

      Thrivehive: Complete Online Marketing Solutions for Your Local Business

    • Paid Search
      Saturday, December 23, 2017

      50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

    • Voice Search
      Linkio 2018 SEO Growth Summit
      Monday, February 26, 2018

      Linkio: 2018 SEO Growth Summit | Online Summit | Q3 2018

    • Voice Search
      Amazon Echo
      Wednesday, January 24, 2018

      Is Voice Search on the Cusp of Transforming Commerce?

    • Voice Search
      Monday, December 25, 2017

      Where To Host, Syndicate and Promote Your Podcast

    • Voice Search
      Friday, January 13, 2017

      10 Things 8 Hours at CES 2017 Taught Me About Tomorrow’s Tech

    • Voice Search
      Thursday, May 12, 2016

      7 SEO Key Strategies You Should be Deploying in 2016

  • Social
      • All Social Media Marketing
      • Social Media Marketing
      • Facebook Marketing
      • Instagram Marketing
      • LinkedIn Marketing
      • Pinterest Marketing
      • Snapchat Marketing
      • Twitter Marketing
    • Facebook Marketing
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • Social Media Marketing
      Video Marketing
      Monday, April 16, 2018

      The Importance of Video Marketing: Stats and Strategies

    • Social Media Marketing
      Wednesday, April 11, 2018

      Social Media Marketing 101

    • Facebook Marketing
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Instagram Marketing
      Social Story Image
      Tuesday, April 3, 2018

      Wayin Launches Lightning Fast Mobile Social Stories

    • Social Media Marketing
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • Social Media Marketing
      Video Marketing
      Monday, April 16, 2018

      The Importance of Video Marketing: Stats and Strategies

    • Social Media Marketing
      Wednesday, April 11, 2018

      Social Media Marketing 101

    • Social Media Marketing
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Social Media Marketing
      Social Story Image
      Tuesday, April 3, 2018

      Wayin Launches Lightning Fast Mobile Social Stories

    • Facebook Marketing
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • Facebook Marketing
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Facebook Marketing
      Logging into Facebook
      Monday, March 26, 2018

      Somewhere Between SPAM and Creepy Lies Transparency

    • Facebook Marketing
      Lumen5 Social Video Creator
      Sunday, March 25, 2018

      Lumen5: Repurpose Articles Into Social Videos Using AI

    • Facebook Marketing
      Spring Cleaning of Your Marketing Strategy
      Wednesday, March 21, 2018

      Time for a Springtime Tune-Up of Your Marketing Strategy

    • Instagram Marketing
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • Instagram Marketing
      Social Story Image
      Tuesday, April 3, 2018

      Wayin Launches Lightning Fast Mobile Social Stories

    • Instagram Marketing
      Lumen5 Social Video Creator
      Sunday, March 25, 2018

      Lumen5: Repurpose Articles Into Social Videos Using AI

    • Instagram Marketing
      Social Media Business Etiquette
      Wednesday, March 7, 2018

      How Businesses Should Be Interacting with Each Social Media Platform

    • Instagram Marketing
      Heartbeat
      Friday, March 2, 2018

      Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

    • LinkedIn Marketing
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • LinkedIn Marketing
      LinkedIn Marketing Guide
      Saturday, March 17, 2018

      Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn

    • LinkedIn Marketing
      Social Media Business Etiquette
      Wednesday, March 7, 2018

      How Businesses Should Be Interacting with Each Social Media Platform

    • LinkedIn Marketing
      Heartbeat
      Friday, March 2, 2018

      Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

    • LinkedIn Marketing
      DesignWizard
      Saturday, February 17, 2018

      Design Wizard: Create High-Quality Graphical Content in Minutes

    • Pinterest Marketing
      Social Media Business Etiquette
      Wednesday, March 7, 2018

      How Businesses Should Be Interacting with Each Social Media Platform

    • Pinterest Marketing
      Heartbeat
      Friday, March 2, 2018

      Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

    • Pinterest Marketing
      JARVEE Social Media Automation
      Monday, January 15, 2018

      JARVEE: Windows-Based Social Media Automation Software.

    • Pinterest Marketing
      So You've Been Publicly Shamed
      Monday, November 13, 2017

      Humans Really Have to Behave Better on Social Media

    • Pinterest Marketing
      EU General Data Protection Regulation
      Saturday, October 28, 2017

      Social’s Media’s Road to Longevity under GDPR

    • Snapchat Marketing
      Social Story Image
      Tuesday, April 3, 2018

      Wayin Launches Lightning Fast Mobile Social Stories

    • Snapchat Marketing
      Heartbeat
      Friday, March 2, 2018

      Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

    • Snapchat Marketing
      DesignWizard
      Saturday, February 17, 2018

      Design Wizard: Create High-Quality Graphical Content in Minutes

    • Snapchat Marketing
      Storytelling
      Wednesday, January 10, 2018

      Not Every Content Strategy Needs a Story

    • Snapchat Marketing
      Age Groups and Content Engagement
      Tuesday, December 26, 2017

      Generational Marketing: Understanding Different Age Groups and Their Preferences

    • Twitter Marketing
      How to Increase Social Media Engagement
      Wednesday, April 18, 2018

      How to Increase Social Media Engagement

    • Twitter Marketing
      Social Media Business Etiquette
      Wednesday, March 7, 2018

      How Businesses Should Be Interacting with Each Social Media Platform

    • Twitter Marketing
      Heartbeat
      Friday, March 2, 2018

      Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

    • Twitter Marketing
      DesignWizard
      Saturday, February 17, 2018

      Design Wizard: Create High-Quality Graphical Content in Minutes

    • Twitter Marketing
      Content Marketing
      Tuesday, January 23, 2018

      5 Awesome Tools for Content Marketing Minimalists

  • Tech
      • All Marketing Technology
      • Artificial Intelligence
      • Augmented Reality
      • Blockchain
      • Chat Bots
      • Internet of Things
      • Mixed Reality
      • Virtual Reality
    • Artificial Intelligence
      Quad Graphics Accelerated Insights
      Friday, April 20, 2018

      Accelerated Insights: Predictive Testing for Direct Mail

    • Artificial Intelligence
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Internet of Things
      Internet of Things
      Saturday, April 7, 2018

      The Amazing Marketing Opportunity Coming With IoT

    • Artificial Intelligence
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Artificial Intelligence
      Lumen5 Social Video Creator
      Sunday, March 25, 2018

      Lumen5: Repurpose Articles Into Social Videos Using AI

    • Artificial Intelligence
      Quad Graphics Accelerated Insights
      Friday, April 20, 2018

      Accelerated Insights: Predictive Testing for Direct Mail

    • Artificial Intelligence
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Artificial Intelligence
      Artificial Intelligence
      Sunday, April 1, 2018

      Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

    • Artificial Intelligence
      Lumen5 Social Video Creator
      Sunday, March 25, 2018

      Lumen5: Repurpose Articles Into Social Videos Using AI

    • Artificial Intelligence
      SalesRep
      Friday, March 9, 2018

      SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

    • Augmented Reality
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Augmented Reality
      Google Primer
      Sunday, January 28, 2018

      Google Primer: Learn New Business and Digital Marketing Skills

    • Augmented Reality
      What is AR?
      Friday, January 12, 2018

      What is Augmented Reality? How Are Companies Implementing AR for Sales and Marketing?

    • Augmented Reality
      IT Transformation Terminology
      Monday, May 22, 2017

      Dell EMC World: 10 Terms Transforming Information Technology

    • Augmented Reality
      Monday, March 27, 2017

      Kaon AR: A B2B Augmented Reality Platform

    • Blockchain
      Remme Login with Blockchain
      Thursday, March 22, 2018

      REMME: Will Blockchain Rid Us of Logins and Passwords?

    • Blockchain
      Google Primer
      Sunday, January 28, 2018

      Google Primer: Learn New Business and Digital Marketing Skills

    • Blockchain
      Blockchain
      Monday, December 11, 2017

      What is Blockchain Technology?

    • Blockchain
      Smart Contracts with Blockchain
      Friday, December 1, 2017

      The Future of Self-Executing Contracts Using Blockchain

    • Blockchain
      Wednesday, March 8, 2017

      What is Big Data? What Are the Benefits of Big Data?

    • Chat Bots
      Monday, February 26, 2018

      How to Implement a Chatbot for Your Business

    • Chat Bots
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      Google Primer: Learn New Business and Digital Marketing Skills

    • Chat Bots
      Sprout Social Bot Builder
      Friday, August 18, 2017

      Sprout Social: Create, Preview, and Manage Social Chat Bots

    • Internet of Things
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      Saturday, April 7, 2018

      The Amazing Marketing Opportunity Coming With IoT

    • Internet of Things
      Internet of Things: Digitize or Die
      Tuesday, February 27, 2018

      Your Competitors Are Working On The IoT Strategy That Will Bury You

    • Internet of Things
      Google Primer
      Sunday, January 28, 2018

      Google Primer: Learn New Business and Digital Marketing Skills

    • Internet of Things
      Enterprise IoT
      Thursday, November 16, 2017

      Will Enterprise IoT Help Jumpstart the Retail Industry?

    • Internet of Things
      IT Transformation Terminology
      Monday, May 22, 2017

      Dell EMC World: 10 Terms Transforming Information Technology

    • Mixed Reality
      Google Primer
      Sunday, January 28, 2018

      Google Primer: Learn New Business and Digital Marketing Skills

    • Mixed Reality
      Retail Store Growth
      Tuesday, November 21, 2017

      Don’t Underestimate The Impact of a Brick and Mortar Store

    • Mixed Reality
      IT Transformation Terminology
      Monday, May 22, 2017

      Dell EMC World: 10 Terms Transforming Information Technology

    • Virtual Reality
      Native Advertising Platforms
      Monday, April 9, 2018

      The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

    • Virtual Reality
      Google Primer
      Sunday, January 28, 2018

      Google Primer: Learn New Business and Digital Marketing Skills

    • Virtual Reality
      Zeiss VR One
      Wednesday, January 3, 2018

      VR’s Rising Tide in Publishing and Marketing

    • Virtual Reality
      IT Transformation Terminology
      Monday, May 22, 2017

      Dell EMC World: 10 Terms Transforming Information Technology

    • Virtual Reality
      Wednesday, March 8, 2017

      The Arrival of Immersive Marketing, Journalism, and Education

Marketing Events:

  • Content Marketing World | September 4-7, 2018 | Cleveland, Ohio
  • Linkio: 2018 SEO Growth Summit | Online Summit | Q3 2018
  • SUBCOM 2018 East | New York, NY | March 12-13, 2018
Account Based Marketing, Customer Relationship Management, Sales Enablement

Account-Based Sales Strategy is the Future, and Groove is Here For It

Wednesday, February 7, 2018Wednesday, February 7, 2018 Chris Rothstein
Groove Account-Based Sales

When it comes to SaaS software sales, targeting individuals is hardly a model of efficiency. After all, an average of 5.4 people are involved in a single enterprise sales decision. Given that group-based vetting is the norm, account-based sales (ABS) is more productive than targeting specific leads.

The account-based approach to selling, however, can be time consuming. Tracking in-depth metrics and timelines across multiple targets, as well as collaborating on that information across internal teams, feels nearly impossible unless you’re capable of computer-like organization. The solution? Sales automation.

During my days working in sales at Google, I found myself wanting an intelligent assistant that would track all my timelines, patterns and reminders without me having to mandate it. Ultimately, I needed something to help me find my groove so that I could stay busy working the human aspect of selling. That’s when Groove, the sales enablement platform, was born.

What you can do with Groove

In making the sales process simpler and smarter, Groove breaks down its capabilities into three realms. By automating the mindless clerical work at every step in the journey, Groove is also capturing important data to help you sell smarter in the future, especially for those following ABS strategies.

  • Sync: Understand everything happening in your sales ecosystem

The sales cycle is longer with ABS, and that means more metrics to track over longer periods of time. In order to keep a bird’s eye view of the whole process, tracking and analyzing metrics thoroughly and quickly is key.

Groove captures the whole organization’s outreach metrics, from every email sent and received to every call dialed and returned. Capturing this data allows Groove to identify which outreach strategies work best for reaching your prospects.

Traditionally, sales professionals would have to make the conscious decision to aggregate that data and spend the time making sense of it to find what strategies and time frames work best. The insights it can deliver are valuable, but the time investment isn’t worth it. Groove takes the time waste out of the question and lets the sales professional shine with the higher-level strategy while it handles granular analysis.

  • Flow: Drive a more consistent process

Prioritization is important when it comes to ABS because of the high volume of time and resources it requires. Sales professionals need to be able to pick which campaigns and organizations they want to prioritize in their outreach, but with multiple organizations targeted at once, it’s easy to get overwhelmed by all the interweaving timelines.

Groove combats that struggle through its capability to streamline repeatable processes. Its features allow you to create automated reminder rules for making contact with your prospects. For example, you can tell the system, “For every account-based lead, remind me to reach out five days after they enter the system, and then add them on LinkedIn five days after that,” until you have the entire framework embedded into the software. Rather than taking the time to fill up your iPhone reminders or your Google Calendar, Groove is applying the rules for you for each new lead.

  • Schedule: Reach pure productivity

The more people involved in a sale, the more minds you must convince. Therefore, it’s even more important to have face time with each person involved so you can tailor your message to each individual interest. Without a smart scheduling tool, that’s a lot of time and email required.

Groove’s productivity features directly address the scheduling pain point. Clients are able to see your calendar and availability to book time directly. This cuts out the email back-and-forth to discuss time options, especially when you’re targeting multiple people at one organization who are involved in the sale.

Groove’s scheduling abilities also allow reps to schedule email to be sent at the most optimal times and see when emails are opened for an idea of engagement. Strategies can then be knowledgeably shifted based on what’s working and what’s not, allowing reps to find the perfect balance and then move through their work much faster, close more sales and earn more money.

Groove Sales Pipeline

How is Groove unique?

Groove is the only all-in-one sales enablement solution on the market that’s customizable for your whole sales team. While most solutions are applicable to only one level of your team, Groove tailors to anyone’s role – cutting out the need for spending on multiple different tools and onboarding employees to new ones when they’re promoted.

Onboarding your organization to Groove is a simple process that won’t take more than a couple hours. Through an in-depth training session, our team can show you how to customize the program to your needs. No matter if your team is made up of 10 or 1,000 sales professionals, ramping up is a smooth experience.

As more people get involved in SaaS buying decisions, the sales process needs to be simplified for the sake of both the seller and customer. Groove has its sights set on a smarter account-based sales world and wants to make it a reality.

Request a Demo

Download a Sponsored Marketing Whitepaper:
The B2B Marketer's Roadmap to Marketing and Sales Success

The B2B Marketer's Roadmap to Marketing and Sales Success

Marketing and sales teams share a lot in common...including the crucial roles they play in customer engagement, revenue generation and organizational growth. Download Now

Tags: absaccount based sellinggrooveSales Enablementsales journeysales pipelinesalesforce
Chris Rothstein

Chris Rothstein 

Chris Rothstein is the CEO and co-founder of Groove.co, a sales engagement platform. Prior to Groove.co, Chris built, scaled and managed enterprise sales teams at Google. He now helps bring modern technology to the world of sales so everyone from sales ops to sales directors can spend more time providing value to their customers and their companies.

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