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How to Add a User to Google Analytics

It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though.

First, you’ll need to go to Admin, which Google Analytics moved to the bottom left of the navigation screen.

Google Analytics - How to Add a User

This will bring you to a full navigation screen for your accounts. Select the property that you wish to add the user to, then click User Management.

Google Analytics User Management - How to Add a User

This will pop up a sidebar with a list of all the users. If you click the blue plus sign in the top right, you can add additional users and set their permissions.

Google Analytics - How to Add a User in User Management

If you’re adding someone to manage Webmaster and Google Analytics, you have to enable all permissions. I’d also check the optional checkbox to notify them that they now have access.

Google Analytics - User Permissions

Here’s an overview video from Google that’s riduncously long given this is just a handful of clicks.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. We are doing virtual assistant services for small business owners. We have started using Google analytics to find about the no of visits, visitors etc. Thanks for sharing the useful info with us. Though you have written this for one of your clients it is more useful for us.

  2. Hi Douglas,
    Can I ask a question? What can I do if there are no profiles to select? There are no profiles available, therefore we can’t add u new user to the website’s account. Do you know why we can’t add a profile from the left column to the right column?

    1. Hi Jitin,

      Google Analytics “out of the box” isn’t very good at providing the information that businesses need. I’d say the minimums of having it configured correctly involve filtering to the geographic location(s) that matter, ensuring channels are customized, automating event tagging throughout the property, and ensuring campaign tracking is configured on every marketing and advertising effort.


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