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How to Add a User to Google Analytics

It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though.

First, you’ll need to go to Admin, which Google Analytics moved to the bottom left of the navigation screen.

Google Analytics - How to Add a User

This will bring you to a full navigation screen for your accounts. Select the property that you wish to add the user to, then click User Management.

Google Analytics User Management - How to Add a User

This will pop up a sidebar with a list of all the users. If you click the blue plus sign in the top right, you can add additional users and set their permissions.

Google Analytics - How to Add a User in User Management

If you’re adding someone to manage Webmaster and Google Analytics, you have to enable all permissions. I’d also check the optional checkbox to notify them that they now have access.

Google Analytics - User Permissions

Here’s an overview video from Google that’s riduncously long given this is just a handful of clicks.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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