Social Media & Influencer Marketing

How To Search X (Formerly Twitter): Methods and Syntax

Searching on X (formerly Twitter) is a powerful tool for businesses engaged in sales, marketing, and online technology. X offers various options, methods, and syntax for conducting searches effectively. This article will explore how users can search X to enhance their online strategies.

Basic Keyword Search

  • Basic Keyword Search: You can start by entering keywords or phrases in the X search bar. For example:
marketing trends
  • Exact Phrase Search: Enclose your phrase in double quotes for exact match results.
"social media marketing"
  • OR Operator: Use the OR operator to search for tweets containing either of the specified keywords.
SEO OR SEM
  • Exclude Keywords: Use the minus (-) sign before a word to exclude specific keywords from your search.
technology -gadgets

Advanced Search Operators

  • From a Specific User: To search for tweets from a particular user, use the from: operator.
from:username
  • To a Specific User: To find tweets sent to a specific user, use the to: operator.
to:username
  • Hashtags: Search for tweets with specific hashtags by using the # symbol.
#digitalmarketing
  • Mentions: Look for tweets that mention a particular user with the @ symbol.
@yourcompany
  • URLs: You can search for tweets containing specific URLs.
url:example.com
  • Date Range: Specify a date range for your search using the since: and until: operators.
    since:2023-01-01 until:2023-08-31

Advanced Search Filters

  • Filter by Media Type: Use filters like filter:images, filter:videos, or filter:links to find tweets with specific media types.
  • Filter by Engagement: Search for tweets with a minimum number of likes or retweets using min_faves: and min_retweets:. min_faves:100 min_retweets:50
  • Language: Narrow down results to tweets in a specific language with lang: followed by the language code (e.g., lang:en for English).
  • Location: Use the near: operator to find tweets from a specific location. near:"New York"
  • Question Search: To find tweets with questions, use the ? operator.
    "How to market on X" ?

Saved Searches

  • Save Searches: X allows you to save your frequent searches for quick access.
  • Search Alerts: Set up search alerts to receive notifications when new tweets match your criteria.
  • Advanced Search Page: Visit the X Advanced Search page for a user-friendly interface to apply these search filters.

Incorporating these X search methods and syntax into your marketing and sales strategies can help you stay updated on industry trends, engage with your audience effectively, and monitor your brand’s online presence. By leveraging X’s diverse search options, you can enhance your online technology efforts and optimize your marketing campaigns.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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