The Content Grid (Version 2), developed by JESS3 and Eloqua, explains the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid.
The introduction to the Infographic reads: The buying process begins long before a sales person contacts a prospect. The fuel that drives a prospect from latent interest to active demand is created, curated or procured by a brand, distributed over social channels and measured against business objectives. The Content Grid v2 is a framework for the process of Content Marketing.
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