With over 68% of all email being SPAM, it's not only difficult to get your email to the inbox, getting it opened and the content clicked on requires quite a bit of attention. Leveraging live email content may be the strategy that puts your emails over the top.
Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns. From the Lyris Infographic, Live Email Content: 5 Techniques to Bring Your Emails to Life.
Countdown timers, location targeting, device targeting, image optimization and the weather may be the elements that help your emails stand out.