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30+ Areas Of Focus For Digital Marketers In 2023

Just as the number of solutions in digital marketing continues to skyrocket in growth, so do the areas of focus of digital marketers. I’ve always been appreciative of the challenges our industry brings, and not a day goes by that I’m not researching and learning about new strategies, techniques, and technologies.

I’m not sure that it’s possible to be a digital marketing expert across every area of focus. Still, I do believe it’s possible to be well-rounded with a general understanding of each. As I work with clients, I often see gaps that require assistance outside our staff, and we often seek out hyper-focused experts for specific issues.

This list is in no way exhaustive, but I did want to provide a solid list. If you believe I’m missing any, add them in the comments!

  1. Affiliate Marketers – promote products or services on behalf of other companies in exchange for a commission.
  2. Brand Manager – work to ensure that the brand is consistently communicated and perceived in a positive manner by the target audience.
  3. Chief Marketing Officer (CMO) – helps shape the company’s overall direction and align marketing efforts with the business’s broader goals and objectives.
  4. Community Managers – manage online communities and engage with customers on social media and other platforms.
  5. Content marketers – create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
  6. Conversion Rate Optimization (CRO) specialists – analyze website data and use various techniques to improve the percentage of visitors who complete the desired action (such as making a purchase or filling out a form).
  7. CRM Administrator – ensure that the customer relationship management platform is configured correctly and optimized to support the needs of the business and that data is accurate and up-to-date.
  8. Data Scientists – use data and analytical techniques to help businesses understand their customers, predict consumer behavior, and optimize marketing campaigns.
  9. Developers – work with marketing teams to understand their needs and develop custom solutions to support marketing campaigns and initiatives.
  10. Digital Project Managers – These professionals plan, coordinate, and oversee digital marketing projects to ensure they are completed on time and within budget.
  11. E-commerce marketers – These professionals focus on promoting and selling products online through tactics such as retargeting, email marketing, and social media advertising.
  12. Email Marketers – create and send email campaigns to promote products or services or to nurture leads.
  13. Graphic Designers – create visual concepts to communicate ideas that inspire, inform, or captivate consumers.
  14. Growth Hackers – use data-driven and innovative techniques to grow a company’s online presence and customer base.
  15. Influencer Marketers – identify and collaborate with influencers to promote a brand’s products or services to their followers.
  16. Integration Consultants – help organizations effectively connect and manage the flow of data between different systems and technologies to improve efficiency and productivity.
  17. Marketing Director – directing marketing strategies to promote a company’s products or services to the target audience.
  18. Marketing Manager – developing and implementing marketing strategies to promote products or services to the target audience.
  19. Marketing Operations Manager – oversee and coordinate the day-to-day activities of a marketing department, working to ensure that marketing efforts are aligned with the overall business strategy and objectives and ensuring marketing campaigns are executed efficiently and effectively.
  20. Mobile App Marketers – promote mobile apps through various channels such as app store optimization, social media, and paid advertising.
  21. Mobile Marketer – create and send SMS and MMS campaigns to promote products or services or to nurture leads.
  22. Online Reputation Managers – monitor and manage a company’s online reputation, responding to reviews and addressing any negative feedback.
  23. Pay-Per-Click (PPC) Advertisers – create and manage advertising campaigns on search engines, social media platforms, or other display advertising networks.
  24. Podcasters – create, edit, and distribute audio content that promotes a company’s products or services.
  25. Public Relations (PR) Professionals – work to build relationships with the media, influencers, and the general public. They communicate information about their brands through various channels, including press releases, media interviews, and social media.
  26. Search Engine Optimization (SEO) Specialists – focus on improving a website’s ranking in search engine results pages (SERPs) through keyword research and link-building techniques. SEO specialists may also have a hyper-focus on local search optimization, which incorporates the map pack into additional search strategies.
  27. Social media marketers (SMM) – create and manage social media campaigns and pages for businesses.
  28. User Experience (UX) designers – design and improve the user experience of websites and apps.
  29. Video Marketers – create and promote video content to promote products or services or to engage with customers.
  30. Virtual event coordinators – plan and execute virtual events such as webinars or online conferences.
  31. Web Analysts – use website data to identify trends and recommend improving the website’s performance.

Are you looking to train or become certified in any of these positions? Be sure to read my other article:

Digital Marketing Courses and Certifications

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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