mobile apps statistics

Marketing Infographics Mobile and Tablet Marketing

How Mobile Apps Have Changed the World

Douglas Karr Wednesday, September 4, 2013

1 1 minute read

We’ve written about mobile applications and why they’re different. Unlike a desktop that offers multi-tasking, a mobile application typically has the full attention of its user. Mobile applications offer a much different user experience as well. Several thousand users have downloaded and are engaged with our App on iPhone and Droid and the stats are significantly different when it comes to their activity.

For the average company, building an application hasn’t been an option in the past – costing tens of thousands of dollars. However, app platforms have evolved and significantly and costs have plummeted. There’s no need to get an application programmed from scratch anymore. The folks that built our application, Postano, have a back-end that can accommodate virtually any content management system and a front-end that can be beautifully customized to your needs. They do amazing work – and their collection of platforms and technologies range from the mobile device to real-time visual displays that can cover an entire wall. Cool folks!

This infographic from Top Apps provides the global statistics on application distribution and usage. Don’t count out building your own mobile application or advertising on another. They’re outstanding platforms for interaction with your prospects!

Douglas Karr Wednesday, September 4, 2013

1 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

Hisocial says:

Thursday, September 5, 2013 at 6:42 AM

Thanks for this useful infographic. These statistic are clearly showing the current trends when it comes to application distribution and usage, thus it is important for the companies interested in expanding their influence on this platform. I was surprised to see so many messaging applications having more users than Skype.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge