Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.
We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.
As you think about your prospects and the day to day tasks they are executing, what are the mobile applications you can build to help them become successful? Here are 7 mobile application strategies that are central to modern mobile applications, what could you develop that incorporates this functionality?
- Social networking – fastest growing mobile application category
- Context-aware marketing – will improve user application experience
- Location-based services – 1.4 Billion: Consumer LBS expected user base in 2014
- Mobile search – Product and price comparison for consumer products
- Mobile commerce – Will help streamline consumer shopping experience
- Object recognition – Increase in sensor and processing capabilities
- Mobile payment systems – 1 in 5 smartphones will be Near Field Communications enabled
The future is not only bright for consumers but also those working in the technology and application development fields. The projected job growth for Mobile Application Developers is 131% and with an average salary of $115,000 per year, Mobile Application Development is be considered one of the most promising careers in the job market.
Why would you do this? To learn more about the future of mobile applications, checkout this infographic created by the University of Alabama at Birmingham’s Online Masters in Management Information Systems.
The Singular ROI Index ranks the top-performing ad channels driving the highest quality ROI for mobile marketers on iOS and Android. With over $1B in revenue, 315M installs, 1.7K+ apps, and 1.2K+ mobile media partners analyzed, the Singular ROI Index is the largest and most comprehensive study of its kind in the mobile marketing industry.