I struggle to squeeze time in throughout the day to engage folks socially, and I do see that it takes its toll on the amount of folks I'm reaching and having conversations with. Argyle Social has put out this dazzling infographic to help understand the science behind timing and its impact on social media marketing performance for both business to consumer (B2C) and business to business (B2B) marketing.
From the infographic: Brands want to time posts to achieve maximum engagement. But when are their customers most receptive? We inspected a segment of our customer data – 250k posts and 5M clicks – to see if we could identify aggregate trends.