We’ve written about the importance of using hashtags when you’re using Twitter, but it’s a methodology that’s spread through other platforms as well. Most notably, YouTube, Instagram and Google+ have added support… with Facebook right around the corner! Simply put, hashtags are a simple way to denote a key word, phrase or topic within your text.
Ever wonder who used the first hashtag? You can thank Chris Messina in 2007 on Twitter!
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina™ (@chrismessina) August 23, 2007
By preceding your text with a pound sign, you make the content easier to search for and find. For marketers, it’s a required strategy – many professionals scour these sites in search of people, companies, products or services that you are selling! There are also some fantastic tools out there for hashtag research!
This research stems from a survey of 165 marketing, commerce and supply chain executives, and 12 deep-dive interviews with executives who reveal the ways they are rethinking their engagement strategy.