We’ve written about the importance of using hashtags when you’re using Twitter, but it’s a methodology that’s spread through other platforms as well. Most notably, YouTube, Instagram and Google+ have added support… with Facebook right around the corner! Simply put, hashtags are a simple way to denote a key word, phrase or topic within your text.
Ever wonder who used the first hashtag? You can thank Chris Messina in 2007 on Twitter!
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina™ (@chrismessina) August 23, 2007
By preceding your text with a pound sign, you make the content easier to search for and find. For marketers, it’s a required strategy – many professionals scour these sites in search of people, companies, products or services that you are selling! There are also some fantastic tools out there for hashtag research!