Formstack Infographic Preview

Content Marketing Emerging Technology Marketing Infographics

Why Having Less Form Fields Drives Conversions

Jenn Lisak Golding Tuesday, October 16, 2012

3 1,715 Less than a minute

Our fantastic technology sponsor,Formstack , has done a lot of research on generating more conversions using forms. We worked together on compiling the best research that proves that less form fields drives conversions. In fact, we found that the optimal conversion rates occurs when the number of fields a user has to fill out is two or three.

The infographic also provides some tips on how to improve your form design to drive conversions. Are your forms optimized across all devices? Is the font big enough? These are questions you should be asking yourself when you are looking to create an effective form.

What do you think? Do you struggle with how many form fields you should have?

Formstack Fields Conversion Infographic

Jenn Lisak Golding Tuesday, October 16, 2012

3 1,715 Less than a minute

Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.

3 Comments

Hisocial says:

Tuesday, October 16, 2012 at 1:01 PM

Hi Jenn,

Nice infography, do you know if results are different in B2B websites compared with B2C?. I mean are B2B users more prone to fill the forms?

Reply
1. Jenn Lisak says:
  
  Tuesday, October 16, 2012 at 4:24 PM
  
  Hi Hisocial,
  
  The data that was provided in this mostly deals with B2B websites. However, while we were delving into data from B2B versus B2C, there was not a ton of difference in the results, except in the case of ecommerce. If there was an option for the user to sign in as a guest instead of providing their info and creating an account, they would definitely sign in as a guest instead. I think, based on my experiences with Formstack and as a user, that it is a reasonable assumption to think that B2B users are more prone to filling out forms.
  
  Reply
  1. Hisocial says:
    
    Wednesday, October 17, 2012 at 4:38 AM
    
    Thank you for the explanation
    
    Reply

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