Social Media & Influencer Marketing

Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content

Great social media programs start with great short-form content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, or even three times. But hundreds and thousands of times? That’s where Lately’s artificial social intelligence gives you a boost by turning any long-form content into droves of social media posts to scale your social media programs.

Lately’s Artificial Social Intelligence Platform Includes

  • AI Content Writer – You already invest in high-quality content that is currently trapped in videos, podcasts, and long-form written documents. The Lately A.I. Content Writer will ingest all any long-form content and give you back droves of pre-tested new social media posts ready for you to review and feed into your social media programs.
  • Social Media Marketing – Once Lately’s AI Content Writing software writes your social media posts for you, Lately gives you everything you need to review, edit, approve, schedule, and publish droves of social media posts across all your channels. If you are responsible for social media marketing for multiple regions, brands, and products then our parent-child accounts make it easy to manage everything in one place.
  • Social Selling – Once your social media marketing program is running smoothly, the next step is to bring your executives and sales teams into your program to extend your presence and message in the market. The Lately social selling solution ensures every social media post is always on message and lets employees post pre-approved social media posts across their personal channels. Or, you can use our parent-child accounts to publish social media content on behalf of your employees so they don’t even need to lift a finger.
  • Social Media Analytics – Content is Queen and the quality of every social media post matters. Lately’s social media analytics studies the reach and engagement of every social media post and gives you recommendations to incorporate into your writing guidelines.

We use Lately to amplify, dissect, test, and collect feedback on our video library and have seen a tremendous similarity between what Lately A.I. creates as “quotable moments” vs. what our team would pick. Lately’s ability to learn and contextually identify key moments for social media is crucial for anyone who wants to scale their content output.

May Riu – International Media Strategist, VaynerMedia

Lately’s artificial intelligence platform constantly learns from your past social media posts and builds a writing model based on what is most engaging for your audience. Customers see real incredible results… including a 12,000% increase in engagement, 245% more clicks, and 200% more leads.

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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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