A lesson that I continue to teach people in B2B marketing is that buying is still personal, even when working with large organizations. Decision-makers are concerned with their careers, their stress levels, their work volume, and even their day-to-day enjoyment of their job. As a B2B service or product provider, the experience of working with your organization will often outweigh the actual deliverables.
When I first started my business, I was aghast at this. I solely focused my attention on the deliverables that I could provide a business to improve it. I was often shocked as clients communicated that we were moving too fast or making too many changes. Over time, I started to look at how I could provide value to their organization outside of the deliverables of our statements of work. One area was gifts… just thoughtful reminders of appreciation to lighten their day.
Some were personalized, others were business-related. When one of my customers moved into a beautiful new facility, I bought them a commercial single-serve coffee brewer. When another one of my customers launched a podcast, I purchased them a live-stream video camera. For another, I purchased tickets to a charity event where the local NFL coach was speaking. When one client was having their first child, I purchased a nice item on their wish list.
Gifting is a great way to transform the user experience, but it's got to be done well. When I worked for a regional newspaper, I watched the ad department dole out courtside tickets to large advertisers. It wasn't a gift, it grew to be an expectation. Gifts are personalized and can transform the relationship.
I'm also open and honest to clients when they thank me that they, ultimately, did pay for the gift through the opportunity they provided me.
Loop & Tie
Loop & Tie is an engagement platform that helps businesses connect with customers through the art of gifting. The choice-based gifting platform sends happiness and a sense of appreciation that is essential for long-lasting customer relationships. I actually interviewed their founder, Sara Rodell, on our podcast.
Since 2011, Loop & Tie has been changing the way businesses think about gifting. Disrupting the $125B corporate gifting industry, the choice-based gifting platform lets businesses replace the dated practice of sending the same boring, one-size-fits-all gift to everyone.
Instead, senders create curated gift collections with items from over 500 small businesses. Recipients then select their favorite item or choose to donate its value to charity, making the gift exchange a new source of data and communication.
Loop & Tie Salesforce App On AppExchange
Loop & Tie has launched a new app for Salesforce. With Loop & Tie’s customer gifting platform, users can send one or 10,000 gifts within only minutes. Now available for download from AppExchange, users can seamlessly install the app across their Salesforce instance and start sending gifts to prospects and customers right away.
At Loop & Tie, we're continuously thinking about ways we can harness the power of technology to help more people connect. The pull we feel to recognize and celebrate each other through gifting is a beautiful, timeless sentiment. By offering Salesforce users the ability to send gifts directly from their application, we can more quickly empower humanized gifting experiences for companies.
Sara Rodell, Founder and CEO of Loop & Tie
Loop & Tie users interested in tying their CRM to engagement-based gifting can now rely on Salesforce as their home base for tracking customer relationships and outreach. By adding gifting as an engagement tool within the Salesforce environment, Loop & Tie is helping users enhance their client outreach with a tangible, memorable exchange.
The Loop & Tie gift platform creates a meaningful customer experience that maps to businesses' needs for scalability and tracking. Building within Salesforce helps companies deliver a thoughtful touch that is a cornerstone of strong relationships, all within a trackable framework that helps customers measure the ROI of their gift programs.
Loop & Tie provides an individualized customer experience that builds long-lasting relationships and the data teams need to understand campaign efficacy, all in a socially-conscious platform that, through gifting, supports a community of diverse, small business suppliers.