One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand.
The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was pretty plain, didn’t represent anything, and bothered me every time I saw it.
The designer who created the DK New Media logo saw that our agency worked uniquely and creatively to increase results for our clients. The symbol is d and k, with unique paths supporting an upward arrow symbolizing the growth we provide our clients.
I’ve also always been a fan of blue for my logo; it’s calm, cool, and reassuring. So, rather than starting from scratch with a new logo for Martech Zone, I disassembled and reassembled the DK New Media logo. The likeness is essential as I want to brand the agency and blog with a similar look and feel.
It may not be obvious, but the logo combines an m, t, and z to symbolize MarTech and Zone. I had some fun drafting dozens of examples before jumping into Illustrator and building it. It’s still a bit unconventional, so I believe it represents this publication well.
Along with the logo, I’ve also lightened up and modified the theme. If you’re reading about this in our newsletter, be sure to click through and take a look. I’ve reduced the amount of text, adjusted heading and body fonts for improved readability, and even color-coded the categories (I may need to tweak them).
Feedback is welcomed and encouraged!
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