Marketing Infographics

7 Steps to Creating a Killer Marketing Video

We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect tool to deploy to get their value proposition and differentiation across to new visitors in an impressive way.

Studies show that consumer demand for video content has increased dramatically, with 43% wanting to see more videos from marketers. Videos and animated content have become highly significant in the conversion process, with 51.9% of marketers claiming that video has the best ROI as compared to other types of content. In fact, landing pages with videos lead to 800% more conversion. MicroCreatives

MicroCreatives, a full-service off-shore creative design agency, produced this insightful infographic  – 7 Ways to Create A Killer Marketing Video – that should help any company or creative kick-off their first video project. The infographic walks you through the steps necessary to develop your next video project.

Here are the 7 Steps to Create a Killer Marketing Video

  1. Determine your video’s objectives and target audience
  2. Pick the right type of video content for your purpose
  3. Keep it short
  4. Center it around a brand story
  5. Don’t be boring
  6. Decide on where to put your video
  7. Measure and analyze performance

I genuinely appreciate that they started with the goal in mind and ended with measuring the performance of the effort!

7 Steps to Create a Killer Marketing Video Infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.