46% of the US Population owns a smartphone of some kind. That’s an incredible statistic given that there are a lot of folks at each end of the age bell curve. Mobile is also a primary means for people to connect on the web, not a secondary one. The desktop or laptop aren’t with you 24/7 – not even a tablet is – but your mobile device is. Internationally, the number of people utilizing mobile to access the web are even higher. For many countries, it’s their only means of access.
Mobile Web Traffic Statistics covers the latest online mobile traffic statistics including mobile search engine shares, US M-commerce sales, Mobile Traffic to the Top 500 E-Retailers and lot more.
Along with being a communication device, a mobile device is becoming a shopping aid because of its portability, availability to discounts and coupons, ability to easily do product research on… and a secondary outlet to retail stores when a device isn’t in stock.
Infographic by GO-Globe.com
Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels.