Mobile Marketing, Messaging, and Apps Articles
Mobile and tablet marketing involves leveraging mobile devices and apps to engage with customers, promote products and services, and drive conversions. With the increasing prevalence of smartphones and tablets, businesses must adapt their marketing strategies to meet the needs and preferences of mobile users. Key subtopics within mobile and tablet marketing include mobile-responsive design, mobile apps, text message marketing (SMS), mobile advertising, and mobile payment solutions. By implementing a comprehensive mobile marketing strategy, companies can improve customer engagement, increase brand loyalty, and ultimately drive more sales. Check out the articles below to discover how mobile and tablet marketing can help you connect with your audience on-the-go.
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Custom Product Pages: Personalizing App Store Advertising
In today’s competitive app marketplace, simply relying on a single default App Store page is no longer enough. App discovery is no longer linear. Users search with different goals in mind: some want quick solutions, others explore specific features, and many compare apps directly with competitors. For marketers, this means that the default App Store listing—once considered a universal sales…
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FunnelFox Billing: Streamlining Web2App Payment Processing Integration for Mobile Apps
The mobile app economy is undergoing a major shift. Mobile developers are rapidly adopting Web2App models, driving user acquisition through web funnels where users purchase subscriptions before downloading the app, enabling more accurate attribution and bypassing App Store fees. Web2App adoption grew by 77% in 2024. Appsflyer This shift was accelerated by the recent Epic v. Apple ruling, which requires…
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Top 8 Best Email Marketing Services for Beginners: A Complete 2025 Review
Email marketing continues to be one of the most cost-effective and dependable ways for businesses to connect with customers. Unlike social media algorithms that change overnight, email ensures your message reaches the inbox directly. For beginners, though, the challenge is choosing the right platform: one that’s simple enough to use right away but powerful enough to grow with you. This…
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How To Increase Traffic To A News App: 5 Data-Backed Push Notification Strategies
For news apps, push notifications are a key tool for keeping audiences informed and engaged. But what’s the right strategy? Many assume that sending more push notifications leads to higher engagement, while others believe that frequent daily messages impact unsubscribe rates. To find the answer, Pushwoosh conducted a study to uncover global trends and find out what actually drives traffic…
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Leanplum: Optimize Mobile App Touchpoints, Grow Engagement, and ROI
When mobile-first companies struggle to engage users meaningfully, deliver timely messaging, and adapt experiences quickly, the result is often stagnation in growth and customer fatigue. Executives, marketers, and sales leaders face the constant challenge of aligning complex campaign strategies with behavioral signals without overwhelming their teams or relying on siloed tech solutions. Leanplum Leanplum is a multi-channel mobile engagement platform…
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Uptimia: Uptime Monitoring, Performance Monitoring, and Downtime Alerts
The frantic rhythm of keeping websites always available, responsive, and secure can be overwhelming for business leaders, marketers, and sales executives. You’re tasked with ensuring your digital presence delivers consistently, yet manual monitoring risks expensive outages, slowdowns, or security lapses. What’s needed is a seamless, trustworthy system that catches issues the moment they occur—so your team can act swiftly and…
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Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets stagnating or shrinking amid economic uncertainties, teams are stretched thin, often forced to juggle multichannel strategies without adequate resources. In…
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems (CMS) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins, performance issues, and constant maintenance. On one side, business leaders wanted scalable systems that delivered reliability, speed, and growth. On…
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Semrush: Understanding and Applying Keyword Rankings for Competitive Insight
For marketers depending on organic search (SEO), rankings can be elusive. Two people searching the same keyword might see completely different results due to factors like location, device type, and browsing history. This personalization makes it difficult for businesses to consistently measure their accurate search visibility. Semrush Rank Semrush Rank solves this problem with a proprietary score that estimates the…
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Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…
