We’ve experimented with quite a few services for displaying related posts on our single post pages on MarTech. Right now we’re testing Outbrain and I have to say I’m quite impressed. Here’s an explanation of the service:
Outbrain has a concise analytics package that provides click-through data and popularity of each of the posts submitted through their system. We added our feed to make it simple – but we’re also sharing our more popular posts as well. For the display on our site, we’re optionally donating any paid clicks from our blog to charity… a very cool option that’s tracked in the Outbrain platform.
Here’s our first partial day of running Outbrain:
Most importantly, our relevant content is being displayed on sites that have much larger audiences than we have… but I get to decide what my daily budget is and how much money I’m willing to spend per click. That’s the trifecta… right place, right time, and right price. I’m looking forward to seeing how Outbrain can garner new readers to the MarTech Blog!
Installed on over 50,000 top publisher sites and blogs, Outbrain is the leading content recommendation platform on the web. Our platform is integrated below the articles on most premium publisher sites where readers are actively looking to discover new content. This unique placement is viewed by readers as being editorially endorsed, allowing us to deliver a high quality audience of consumers who self-identify as being interested in the marketer’s content
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The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.