ShopWP: Transform Your WordPress Site into a Shopify Powerhouse Shop
You picked WordPress for a reason. Maybe it was the content flexibility, the plugin ecosystem, or a theme that matches your brand exactly. But Shopify handles your products, inventory, and payments—and you don’t want to rebuild that operation just to keep visitors on one domain.
The usual workaround is sending shoppers to a separate Shopify-hosted storefront, which breaks the visual continuity of your site and adds friction at the worst possible moment. The alternative—rebuilding everything in WooCommerce—means migrating product data, retraining staff, and abandoning the Shopify apps you already depend on. Neither option is appealing when what you actually want is for Shopify and WordPress to behave like one connected system.
ShopWP
ShopWP is a WordPress plugin that syncs your Shopify catalog into WordPress and lets you sell those products directly on your site. Shoppers browse, add to cart, and check out without ever leaving your domain.
The plugin handles the technical bridge so you can focus on merchandising. Product data syncs as native WordPress custom post types, which means your Shopify products work seamlessly with plugins you already use—Yoast for SEO, Advanced Custom Fields (ACF) for extending product metadata, and page builders like Elementor or Beaver Builder for layout. You can sync your entire catalog or filter by collection, tag, vendor, or product type, which is useful when you want to run multiple themed stores from one Shopify backend. The built-in cart works out of the box with discount codes and checkout notes, or you can route customers straight to Shopify checkout if you’d rather skip the cart step entirely.
ShopWP includes a feature set built for both casual store owners and developers who need deeper control. Here’s what’s available:
- Buy Buttons: Drop a single-product buy button anywhere on your site with variant dropdowns or button-style selectors.
- Built-in Cart: A cart experience that works without configuration, including discount code support and checkout notes.
- Custom Post Types: Products and collections sync as native WordPress post types for full plugin compatibility.
- Direct Checkout: Skip the cart and send shoppers straight to Shopify checkout for faster conversions.
- Gutenberg Blocks: Thirteen native blocks in ShopWP Pro for placing products and collections inside the WordPress editor.
- Layout Builder: A visual editor for building product layouts without writing shortcodes, with controls for button text, image zoom, and component ordering.
- No iFrames: Products render as native HTML, so you can style them with your own Cascading Style Sheets (CSS).
- Page Builder Extensions: Native modules and widgets for Elementor, Beaver Builder, and Divi.
- Shortcodes: Ten shortcodes for displaying products, collections, and cart elements anywhere on your site.
- Storefront Component: A pre-built storefront with filtering, sorting, and pagination across tags, vendors, types, and collections.
- Subscription Products: Sell recurring-billing products through the Recharge extension.
- Syncing Engine: Sync products by collection, tag, vendor, type, or any combination, with images, metafields, and collections included.
- Template Overrides: Developers can override product and collection PHP (Hypertext Preprocessor) templates in their theme to create fully custom layouts.
- Translator Extension: Currency and language switching for international stores.
- Webhooks Extension: Build custom functionality by hooking into Shopify events.
- Yotpo Reviews: Display Yotpo product reviews on synced Shopify products to add social proof at the point of decision.
ShopWP is filling a much needed market gap for Shopify integration within WordPress. When we first became users of the plugin there were a few kinks to work out, though support showed great attention to detail and care with every inquiry. Simply put—a pleasure to work with. From a designer’s perspective, the app is aesthetically pleasing and intuitive.
Heather Black, Art Director
Taken together, these features turn WordPress into a fully capable Shopify storefront without the compromises that usually come with cross-platform integrations. You keep the WordPress flexibility your content team relies on while preserving the Shopify infrastructure your operations team has already built around.
Get Started With ShopWP
If you’ve been splitting your site between WordPress for content and Shopify for commerce—or sending shoppers off-site to complete a purchase—ShopWP lets you unify the experience without rebuilding either platform.
With over 5,000 entrepreneurs already using it (per ShopWP), the plugin has been battle-tested across small storefronts, agency client builds, and subscription-based businesses.
Connect your Shopify store, sync your products, and start selling natively on WordPress.
Frequently Asked Questions
Does ShopWP work with WooCommerce installed on the same site?
Yes. ShopWP runs independently of WooCommerce and uses its own custom post types, so the two can coexist. Some users keep WooCommerce for digital goods while routing physical inventory through ShopWP and Shopify.
Can I sell subscription products through ShopWP?
Yes, through the Recharge extension. Recharge is the most widely used recurring-payments app in the Shopify ecosystem, and ShopWP’s integration lets shoppers choose between one-time purchases and subscriptions directly from the product layout.
Do I need to know code to customize how products look?
No. The Layout Builder uses the native WordPress Gutenberg editor with ShopWP-specific blocks, so you can rearrange components, change button text, and toggle features visually. Developers who want deeper control can override the PHP templates in their theme.
