Bob Boehnline of QuickPivot Explains Why The Customer Data Platform Is Critical to Your Business

In this Martech Zone Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization.

Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer journeys, interact with customers on a personal level, and – above all – measure the impact of your marketing efforts.