Jay Baer of Convince and Convert

Guest: Episode 38 Aired: Sep 14, 2012

Jay Baer is the President of social media and content accelerator Convince & Convert, providing strategic consulting to leading companies throughout North America. A digital marketing pioneer, Jay has worked with more than 700 companies since 1994, including 29 of the FORTUNE 500. Named one of America’s top social media consultants by Fast Company magazine, Jay is also the co-author of The NOW Revolution, a leading book on social business. His Convince & Convert blog was named the #1 content marketing blog in the world, and he’s also the host of the popular weekly Social Pros podcast.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Jay Baer of Convince and Convert

Related Martech Zone Content

Convert Pro: Lead Generation & Email Opt-In Popup Plugin for WordPress

App: Convert Time (hh:mm:ss) to Seconds or Vice Versa

B2B Lead Generation Software: Features, Benefits, and Best Practices

Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads

Adblock Detected