Ecommerce and RetailMobile and Tablet Marketing

How Businesses are Getting Customers with Pokémon Go

Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and how the game has become a remarkable boom for business owners. The one thing that’s been missing from the conversation is an evidence-based look at how Pokémon Go users actually interact with businesses while playing the game.

Slant Marketing surveyed Pokémon Go users and found some really interesting data that they turned into an actionable guide for business owners that can be seen in their infographic, What Pokémon Go Could Mean For Your Business.

Interesting findings from the survey:

  • 82% of #Pokémon Go players have visited a business while playing the game, and of those players who admit to being directly lured there, almost half reported they stayed at the business for over 30 minutes or more.
  • 51% of players have visited a business for the first time because of Pokémon Go
  • 71% of players have visited a business because there were PokeStops or Gyms nearby
  • 56% of players report visiting local businesses while playing as opposed to national chains

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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