This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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WPML: Translate Your WordPress Site With This Multilanguage Plugin and Optional Translation Services
WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple, multilingual machine translation. This has expanded our reach globally as well as driven search engine traffic to my site. We’re working on deploying a site for a…
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Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts
Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage? How can you actually…
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UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better…
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Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…
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How Long Should Your Blog Posts Be For Maximum SEO Impact (For Now…)?
Writing blog posts is a great way to attract new visitors to your website, boost your search engine ranking, and establish your company as an industry thought leader. But how long should your blog posts be for maximum SEO impact? In this blog post, we’ll explore the ideal length for a blog post, the factors that affect the length of…