This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Jeeng: Publisher Monetization and Extended Advertisement Reach Into Email
The publishing industry, grappling with the challenges posed by social media’s dominance and changing business models, finds itself in a difficult position. As the industry faces pressure from users reluctant to pay for content, a need for innovative solutions emerges. Jeeng offers a range of solutions specifically designed for publishers and advertisers. This solution empowers publishers to focus on their…
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Email Marketing & Automation
10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It
Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…
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Analytics & Testing
The Relationship Between Personas, Buyer Journeys, And Sales Funnels
High-performance inbound marketing teams utilize buyer personas, understand buying journeys, and closely monitor their sales funnels. I’m helping deploy a training lesson on digital marketing campaigns and buyer personas with an international company right now and someone asked for clarification on the three so I think it’s worth discussing. Targeting Who: Buyer Personas I recently wrote on buyer personas and…
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Paid and Organic Search Marketing
The Art of Asking Customers for Reviews: 5 Insider Tips and Tricks
In my experience, many businesses underutilize an important way to build credibility with prospective customers — asking their current clients for reviews. If approached correctly, however, having positive online testimonials can be one of the most effective ways to convert leads into sales. Below, I explain effective review strategies to help you not only reach your target audience but also…
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Sales and Marketing Training
Mastering the Digital Landscape: Three Ways to Enhance Your Online Brand Presence for Today’s Marketing Demands
People are online a lot. More than 30 percent of U.S. adults say they are online almost constantly, a number that continues to climb. Whether we are logging in for work or scrolling through our feeds in the supermarket checkout line, it’s clear that we are digital-first and online-oriented. Pew Research Center We are also navigating an increasingly crowded online…
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Email Marketing & Automation
Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance,…
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Content Marketing
30 Strategies To Promote and Grow the Reach of Your Company Blog
A company blog is a powerful platform for thought leadership, customer education, and lead generation, but consistent promotion is essential to unlocking its full value. It’s hard to believe it’s been almost 20 years since I wrote Corporate Blogging for Dummies… but you’d be surprised at how little has changed when it comes to growing the reach of your company…
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Email Marketing & Automation
Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets
People underestimate the value of a subscriber. Here's a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet included!
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Content Marketing
StoryChief: Unleash Your Marketing With This Content Collaboration, Visualization, AI-Writer, And Distribution Platform
Content marketing teams face numerous challenges. Juggling multiple tools, coordinating with team members, planning content calendars, and measuring performance can be daunting. Fortunately, StoryChief is here to transform your content marketing workflow and help you overcome these challenges effortlessly. StoryChief is an easy-to-use content marketing platform that allows you to ideate, create, manage, distribute, optimize, and analyze your content, all…
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Content Marketing
B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?
As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…