Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Brandwatch: Consumer Intelligence Platform

    Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence

    Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…

  • WordPress WPML Multilanguage and Translation Plugin

    WPML: Translate Your WordPress Site With This Multilanguage Plugin and Optional Translation Services

    WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple, multilingual machine translation. This has expanded our reach globally as well as driven search engine traffic to my site. We’re working on deploying a site for a…

  • Predictive Sales Artificial Intelligence (AI)

    Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts

    Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage?  How can you actually…

  • SMS and MMS Text Message Marketing Platform

    SlickText: What Are The Features And Integration Capabilities Of An SMS Marketing Platform?

    Most businesses think about text messaging as just the ability to send a text message to a subscriber. However, SMS and MMS messaging have evolved over the years. Aside from basic compliance requirements, text message marketing platforms have evolved significantly with a plethora of engagement options, automation, segmentation, personalization, and integration capabilities. SlickText is a full-featured, feature-rich text messaging platform…

  • UserTesting: On-Demand Human Insights Platform for Customer Experience

    UserTesting: On-Demand Human Insights to Improve the Customer Experience

    Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better…

  • Magic Studio: Suite of Visual AI tools for Generative AI (GenA)

    Magic Studio: Every GenAI Visual Tool You Need, All in a Single Subscription

    Visual generative AI (genAI) platforms are emerging all over the web, and I’ve shared several here that provide compelling results. It’s still a young industry; technology advances almost daily as these engines continually enhance their learning capabilities. Most of the image modification and creation AI tools you’re seeing are actually powered by the larger AI platforms, but provide a couple…

  • Freshsales: All-in-one Sales CRM Platform

    Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform

    Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…

  • magai access all gen ai models single subscription

    Magai: Access All the Top Generative AI Tools in One Place with a Single Subscription

    In the rapidly evolving world of content creation, businesses and creators are constantly seeking ways to leverage the power of artificial intelligence (AI) to streamline their workflows and produce high-quality content. However, with so many generative AI (GenAI) tools available, each with its own subscription, managing multiple accounts and budgets can quickly become overwhelming. Magai Magai is a game-changing all-in-one…

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