SlickText: What Are The Features And Integration Capabilities Of An SMS Marketing Platform?

SMS and MMS Text Message Marketing Platform
Reading Time: 6 minutes

Most businesses think about text messaging as just the ability to send a text message to a subscriber. However, SMS and MMS messaging have evolved over the years. Aside from basic compliance requirements, text message marketing platforms have evolved significantly with a plethora of engagement options, automation, segmentation, personalization, and integration capabilities.

SlickText is a full-featured, feature-rich text messaging platform that’s solid for the basic business who just wants to do some text offers all the way to enterprise companies who wish to fully integrate SMS and MMS into their sales and marketing strategies.

SlickText Platform Overview

Text messaging is incredibly powerful with amazing results. Some of the things that you can do with a text messaging platform like SlickText are:

  • Text to Join – People can text to join your SMS marketing lists by sending a unique keyword to a short phone number called a shortcode. Each keyword is unique and represents its own text messaging list. With SlickText, clients can select and reserve their own shortcode.
  • Text to Vote – create a multi-question poll and data collection flows that both subscribers and non-subscribers can engage with via text message. You can then segment your lists by the info that you’ve collected and retarget your subscribers in future text messages.
  • Text to Win – contests and sweepstakes are a great way to engage your audience and build your list at the same time! Have people text your keyword to 31996 to enter for a chance to win. The platform activates, runs, and completes your contests. They randomly award your winners and we do it all 100% automatically.
  • One Per Person – Many times you’ll find yourself offering an extra special deal for new subscribers who join your text marketing list. To keep people from abusing that deal, this feature only allows each person to get your welcome auto-reply once. If they opt-out and then opt back in, they’ll get a welcome back message instead.
  • SMS Surveys – create a multi-question survey and data collection flows that both subscribers and non-subscribers can engage with via text message. You can then segment your lists by the info that you’ve collected and retarget your subscribers in future text messages.
  • Mobile Coupons – build gorgeous mobile coupons to send to your patrons. They are fully customizable and include POS barcode support. Each coupon also provides detailed analytics on every interaction a user has with your offer.
  • Loyalty Rewards – Launch a loyalty rewards program that boosts customer retention and keeps people coming back. Our loyalty program software is super simple and easy to use. Your customers are sure to love it!
  • Birthday Texts – Easily collect peoples’ birthdays when they subscribe to your text list. Then, when their special day arrives, our system will automatically send them your birthday text message. You can control everything! You literally set it and forget it!

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SlickText Text Message Platform Features:

  • Send Mass Text Messages – Whether you’re at a computer or on the go, you’ll have no problem sending your texts.
  • Text Message Scheduling – Easily schedule text messages to go out on any date and time. You can set up a single message, or take care of several month’s worth of promotions all at once. You can even automate your messages by scheduling them to repeat on a regular basis.
  • 2 Way Text Messaging – Inboxing / 2-way text messaging allows existing subscribers to reply to your campaigns and send you text messages. It’s a great way to stay connected and answer questions people have. A key business text messaging feature that everyone should be using.
  • MMS / Picture Messaging – Easily attach pictures to any of your outgoing text messages to boost engagement and response rates from your subscribers. Additionally, MMS also allows you to send up to 1,600 characters in the body of your messages.
  • Auto-Replies – also known as SMS autoresponders, auto-replies are the automated messages that your customers receive after sending your textwords to a shortcode. You can offer incentives, reply with images, ask additional questions, and much more!
  • Custom Fields – allow you to store custom data on your contacts in addition to the standard fields like name, email, etc. This allows you to segment your contacts on a more granular level so you can get as specific as you’d like for which contacts you target in your campaigns.
  • Personalization – Your contacts are much more than just phone numbers on a list. Address each one by name. This feature allows you to easily merge first names, last names, and more into your group texts for that personal touch.
  • Detailed Analytics – Gain some incredibly useful insight into your text marketing efforts. With everything from opt-in/out graphs to geographical stats and link tracking, SlickText has got you covered on all the important things you need to know.

SMS Marketing Platform

  • Segment Your Contacts – create subgroups within your text marketing lists based upon subscriber data like area code, city, state, date subscribed, and more.
  • Drip Campaigns – an automated feature that allows you to send a series of time-delayed text messages to subscribers after they join your text list. It’s an extremely handy tool that helps you continuously interact with your subscribers.
  • Repeating Messages – Need to send messages on a regular basis? This feature allows you to send an automated text message by simply specifying some basic info. You can repeat messages daily, monthly, bi-weekly, on certain days of the week or month, etc. The options are endless.
  • Fully Featured Mobile App – Manage your entire text messaging program on the go with our free mobile app. It contains all the same great features our desktop experience offers and supports both Apple and Android.
  • Age Verification – In some cases, you may find yourself only wanting to market to people over a particular age. Just flick on age verification, set your age requirement and users will have to reply with their date of birth before subscribing. Only those who meet the age requirement can join!

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SlickText Integrations

  • Web Opt-In Forms – Build a mobile-friendly opt-in form that can be used as landing pages, at kiosks, on tablets, or embedded on your website. SlickText’s form builder makes it incredibly easy to build these forms without any knowledge of design or code.
  • Opt-In Links – Opt people in with the click of a link. Our uniquely-coded opt-in links provide an excellent way to grow your list. Simply click one on any mobile device and the messaging app will open with the number and keyword auto-populated.
  • Text to SubscribeThis feature allows you to capture subscribers’ email addresses after joining your text lists. It’s a great way to grow your email marketing efforts in conjunction with text marketing. From your dashboard, you can easily export your collected emails directly to your favorite email marketing provider.
  • Email Integrations – Automatically sync the emails you capture with your favorite email marketing services like MailChimp, Constant Contact, ActiveCampaign, and many others. This all happens in real-time and requires no intervention by you. Just set it and let the data flow.
  • Shopify Integration – SlickText’s direct integration with Shopify allows you to provide an option for customers to opt in to your SMS marketing list at checkout. Furthermore, it lets data flow from Shopify to SlickText so you can create subscriber segments, target people based on purchases, and send abandoned cart SMS messages.
  • Facebook Integration – Kill two birds with one stone with our Facebook integration. With just 1 extra click, you can cross-post your text messages to Facebook as well. You even have the option of tweaking your Facebook post so it can be different from your text! Watch the Video!
  • Zapier Integration – Zapier is a service that connects apps and software so they can be used together. Our Zapier integration allows you to connect SlickText with over 1,100 popular services that people use every day.
  • RESTful API – Whether you’re an independent developer or large corporation, our SMS REST API will easily allow your application to start texting!
  • Webhooks – Need to capture real-time data on events happening with your account? Our webhooks are a quick and easy way for your application to capture information when those events happen.
  • Data Sync – Do you have unique subscriber data that you would like to segment based on? We make syncing all of that info with your existing subscribers easy with just a few clicks.

SlickText has everything your organization needs to build and manage a Carrier and CTIA compliant text message marketing program – including unlimited contact management, two-factor authentication (2FA), secure storage, multi-user support, and scalable plans without contracts.

In addition, we offer a wide array of SMS marketing resources and educational materials for anyone looking to develop their knowledge and sharpen their skills.

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Get Started with SlickText

Disclosure: I’m an affiliate of SlickText.

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