This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Castmagic: Turn Your Podcast Audio Into Ready-To-Use Shareable Content
Podcasting has become an incredibly popular form of media. However, producing high-quality podcast content requires significant time and effort, particularly in post-production tasks such as transcribing, editing, and creating show notes that can be utilized in blog posts, articles, social media updates, and other promotional materials. Castmagic Castmagic is a platform that helps podcasters streamline their workflow and transform their…
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Content Marketing
Four Guidelines For More Readable Web Content
Readability is the capacity to which a person can read a passage of text and understand and recall what they just read. Here are some tips for improving the readability, presentation, and expressiveness of your writing on the web. 1. Write For The Web Reading on the web isn’t easy. Computer monitors have low screen resolutions, and the light they…
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E-commerce and Retail
Postscript: Unleash the Power of SMS Marketing on Shopify
As e-commerce continues flourishing, finding effective ways to connect with customers and drive revenue is essential for online merchants. One strategy that has proven to be highly successful for Shopify stores is short message service (SMS) marketing. Let’s explore how SMS marketing works on Shopify, its benefits, and how it can help businesses foster stronger customer relationships and boost their…
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E-commerce and Retail
7 Best Practices For Improving The SEO Of Your Shopify Store
Shopify is one the most sought-after eCommerce content management and shopping cart platforms with built-in Search Engine Optimization (SEO) features. It is easy to use with no coding skills required and simple backend administration, helping users save ample time and money. While Shopify makes certain things quick and easy, there is still a lot of effort to put in to…
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Content Marketing
Auphonic: Enhance Your Audio Quality for Video and Podcasting
In video and podcasting, audio quality holds a special place of importance. While captivating visuals are essential, audio can often make or break a viewer’s or listener’s experience. I’ve been utilizing Auphonic tools for years to correct audio mistakes or issues with my podcasts. From background noise reduction to proper leveling, Auphonic did an amazing job. Auphonic has added features…
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Marketing Infographics
The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…
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Email Marketing & Automation
10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It
Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…
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Paid and Organic Search Marketing
WordPress: Dynamically Redirect an AMP Page To Non-AMP When Unsupported
I have AMP loaded on my site and have seen a nice stream of AMP visits from Google. While I’m not a huge fan of AMP, it does seem to garner quite a bit of attention from search engines. My theme supports AMP in posts (or custom post types that are a post type) but doesn’t support AMP on a…
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Email Marketing & Automation
Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets
People underestimate the value of a subscriber. Here's a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet included!
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Advertising Technology
Pretargeting versus Retargeting
You may notice after you visit a specific site that you begin to see advertisements on another site about them more and more. It’s not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see when you visit an advertiser’s site and then follow you as you visit other sites with advertisements. Retargeting is quite…
