This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Adobe Marketo Engage: Power Your Account-Based Marketing (ABM) Strategy with Precision
For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected group of high-value accounts. Instead…
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Omnisend: An Easy-to-use Platform for E-commerce Email & SMS Marketing Automation
One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your e-commerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t…
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The Past, Present, and Future of the Influencer Marketing Landscape
The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity. With the rise of social ecommerce, redistribution of advertising spend to…
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The Paradox of Change: Despised by Users and Employees But Required For Sales and Competitive Growth
In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service (SaaS) companies, staying competitive requires continuous innovation—introducing new features, enhancing user interfaces (UI), and integrating advanced technologies to meet evolving customer needs. Table of ContentsWhy Change is Necessary in BusinessThe Paradox of Change: Risky and UncomfortableChange Management:…
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The State of Visual Content in 2025: Key Takeaways from Marketing Trends
Visual content is the backbone of modern marketing strategies. From social media engagement to B2B decision-making, marketers across industries have embraced visuals as supplements to text and as primary drivers of communication, credibility, and conversion. According to Venngage’s annual visual content marketing report, the industry has witnessed a surge in investment, adoption of new tools, and growing reliance on data…
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UXCam: Capture Every Insight to Optimize Your Mobile App Experience
Every successful mobile product starts with a deep understanding of user behavior. However, most analytics solutions fail to achieve that clarity without compromising performance or privacy. UXCam bridges the gap between raw behavioral data and actionable insights for product teams aiming to build flawless, high-performing apps. UXCam UXCam is a mobile-first analytics platform trusted by over 37,000 products. It empowers…
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Gain Customer Trust With These Three Privacy-Centric Advertising Practices
A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads. But there’s a catch. Much of today’s advertising comes from third-party (3P) data. With the deprecation of third-party cookies and data privacy laws—not to mention consumers themselves are…
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30+ Technologies That Have Been Eliminated with Smartphones
It wasn’t long ago that our lives were filled with a wide array of specialized gadgets—each one with a singular purpose, each one taking up space in our pockets, purses, or glove compartments. Then came the smartphone, and slowly, almost imperceptibly, it began absorbing those devices one by one. Today, it stands not just as a communications tool, but as…
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Castmagic: Turn Your Podcast Audio Into Ready-To-Use Shareable Content
Podcasting has become an incredibly popular form of media. However, producing high-quality podcast content requires significant time and effort, particularly in post-production tasks such as transcribing, editing, and creating show notes that can be utilized in blog posts, articles, social media updates, and other promotional materials. Castmagic Castmagic is a platform that helps podcasters streamline their workflow and transform their…
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Softr: The Power of Using Client Portals For Growth and Retention
Businesses are striving to differentiate themselves and provide exceptional customer experiences, and incorporating a client portal strategy has emerged as a game-changing approach. This innovative concept fosters stronger customer relationships, fuels upselling opportunities, and enhances retention rates. In this article, we delve into the myriad benefits of a client portal and introduce Softr as your go-to solution for building one…
