This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
Gravity Forms: Easily Build Forms in WordPress to Capture Leads
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. A good inbound marketing strategy is developing a website…
- E-commerce and Retail
Tapfiliate: Maximize Your Brand’s Growth with Effortless Affiliate Marketing
Businesses face increasing pressure to grow revenue while managing tight budgets. Traditional advertising can be cost-prohibitive, leaving companies searching for innovative, affordable ways to expand their reach. Affiliate marketing is a proven solution, enabling businesses to tap into networks of brand advocates who drive sales while keeping acquisition costs low. However, managing affiliate programs can be complex without the right…
- E-commerce and Retail
2Checkout: Scale Your Payment Processing Globally To Maximize Revenue
If you’ve never had the opportunity to integrate a payment processing solution, you’re in for quite the learning experience. Payment processors have a range of features and offerings, from fees and how long your payments are held to the user’s checkout experience, global support, fraud prevention, and the quality of tools for you to monitor revenue. 2Checkout is a cloud-based…
- Artificial Intelligence
Descript: Supercharge Your Audio and Video Workflows with AI Editing
Marketers are overwhelmed by content demands, and the relentless race to produce high-quality, engaging video has become a constant challenge. Whether you’re a marketer, educator, podcaster, or solo creator, the grind of editing and polishing media can slow production to a crawl. Most tools promise efficiency, but they still require skill, time, and patience you don’t always have. That’s where…
- Social Media & Influencer Marketing
PRISM: A Framework to Improve Your Social Media Conversions
The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end-to-end process. Our PRISM 5-step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can use for…
- Email Marketing & Automation
Marketing Automation Decoded: How Top Platforms Define the Terms That Drive Results
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI. As platforms expand in complexity and capability, so too does their terminology, resulting in subtle yet significant differences in how core concepts are implemented and understood. For businesses evaluating tools or working across teams, clarity in these…
- E-commerce and Retail
Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?
As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps, or support teams—mimicking the immediacy and personal connection of in-store service. This once-novel feature has matured into a measurable and…
- Mobile Marketing, Messaging, and Apps
30+ Technologies That Have Been Eliminated with Smartphones
It wasn’t long ago that our lives were filled with a wide array of specialized gadgets—each one with a singular purpose, each one taking up space in our pockets, purses, or glove compartments. Then came the smartphone, and slowly, almost imperceptibly, it began absorbing those devices one by one. Today, it stands not just as a communications tool, but as…
- Artificial Intelligence
AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I’ll explain why, but first, I’d like to give some background on my career. You can skip this section, but it shines a light that may help you navigate your career. I enlisted as an…
- Advertising Technology
Steve Jobs: The Infographic and Insights Beyond the Apple Legacy
I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…
