This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales and Marketing Training
CMO MarTech Investments in 2025: AI, Automation, and Customer Experience
As we reach the midpoint of 2025, the marketing technology (MarTech) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers (CMOs) are directing their technology budgets offers a valuable signal of broader strategic shifts. From the mainstreaming of Generative AI (GenAI) to the rise of secure data collaboration environments, investment…
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Content Marketing
How Your Slow Website Is Hurting Your Business
Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a…
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Marketing Tools
Navigating the Shrinking Half-Lives of Technology in Martech
I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…
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Mobile Marketing, Messaging, and Apps
Mobile Marketing Strategies: 20 Tips For Engaging Customers Wherever They Are in 2025
Mobile devices have evolved from convenience tools into essential instruments for research, communication, commerce, and content consumption. Today’s consumers routinely use their phones to compare prices, read reviews, watch tutorials, scan QR codes, and make decisions on the spot. But unlike desktop users, mobile users often aren’t stationary—they may be walking, commuting, waiting in line, or engaged in other tasks…
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Customer Data Platforms
10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month, and year. If we wish to make all the data accessible, the client can spend tens of thousands of dollars…
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Marketing Tools
Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes
Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy. Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping…
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Analytics & Testing
Birdie: An AI-Driven Feedback Analytics Platform for Product Teams
Customer feedback is paramount to the success of any product or service, extracting valuable insights from the deluge of information can be a challenging endeavor. This is where Birdie steps in to help, using the power of Artificial Intelligence (AI) and Natural Language Processing (NLP) to transform myriad customer feedback into actionable insights. Product Maturity Model All product-related companies need…
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Social Media & Influencer Marketing
SocialDog: Unleash the Power of Twitter Marketing For Your Enterprise Organization
Twitter has proven an invaluable platform for businesses to reach and interact with their audience and foster a community that advocates for the brand. Effective Twitter marketing encompasses content creation, follower management, scheduling, analytics, and more. These tasks become challenging for businesses or enterprise corporations where the scale of operations magnifies the difficulties. SocialDog: All-In-One Twitter Marketing Platform SocialDog is…
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Content Marketing
WordPress: How To Update Admin Menu Links with jQuery to Sort Results Automatically (with Rank Math Example)
One of the WordPress plugins that I install on every one of my sites or my clients’ sites is Rank Math. When launching a site, one critical step is monitoring and correcting any visits to pages not found (404 errors). The plugin’s 404 monitor is a fantastic tool that needs to be enabled in the plugin settings. If your SEO…
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Marketing Tools
Mac OSX: How To Customize your Terminal Window With Profiles
One of the things I enjoy about OSX is the flexibility of the look and feel of the operating system. If you do any development on OSX, I’m sure you’ve opened Terminal to do some work. The default, small, black and white Terminal window can be difficult to see (or even find) if you’re running some high-resolution monitors. What you…
