This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Google Ads Policy: Be Sure To Follow Those Rules!
Have your text ads been disapproved for editorial or trademark violations? If you did everything correctly, why are you getting yelled at by Google? AdWords never immediately informs you, too many text ads to review at one time. They have algorithms that will detect your text ad if you have violated their policy. The detection is always after the fact…
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Content Marketing
Canva: Kickstart and Collaborate Your Next Design Project
A good friend Chris Reed messaged me asking if I had given Canva a try and he told me that I’d love it. He’s right… I tested it out for a few hours and was impressed with the professional designs I could create within minutes! I’m a huge fan of Illustrator and have used it for many years – but…
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Customer Data Platforms
Gravity Forms: Easily Build Forms in WordPress to Capture Leads
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. A good inbound marketing strategy is developing a website…
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Analytics & Testing
Birdie: An AI-Driven Feedback Analytics Platform for Product Teams
Customer feedback is paramount to the success of any product or service, extracting valuable insights from the deluge of information can be a challenging endeavor. This is where Birdie steps in to help, using the power of Artificial Intelligence (AI) and Natural Language Processing (NLP) to transform myriad customer feedback into actionable insights. Product Maturity Model All product-related companies need…
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Email Marketing & Automation
Marketing Automation Decoded: How Top Platforms Define the Terms That Drive Results
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI. As platforms expand in complexity and capability, so too does their terminology, resulting in subtle yet significant differences in how core concepts are implemented and understood. For businesses evaluating tools or working across teams, clarity in these…
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Content Marketing
How To Combine Posts and Custom Post Types In WordPress Queries and RSS Feed
One of the most amazing features of WordPress is the ability to build Custom Post Types. This flexibility is fantastic… as custom post types can be utilized for a business to organize other types of posts like events, locations, FAQs, portfolio items easily. You can build custom taxonomies, additional metadata fields, and even custom templates to display them. On our…
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Content Marketing
How To Increase Website Reliability with Multi-CDN
A content delivery network (CDN) is a group of servers that are geographically distributed and help in the process of delivering website content to users. This content could be JavaScript files, sheets, videos, HTML pages, etc. With the increasing popularity of CDNs, more companies and websites are starting to utilize them, but this doesn’t mean they can’t still have flaws.…
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Advertising Technology
Revealbot: Automate And Scale Your Ad Management and Optimization
Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on achieving remarkable results and maximizing their return on ad spend (ROAS). Revealbot’s comprehensive platform is designed to empower businesses by…
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Customer Data Platforms
10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month, and year. If we wish to make all the data accessible, the client can spend tens of thousands of dollars…
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Artificial Intelligence
AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)
In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF, your reading experience is no longer a passive one – it’s a dynamic conversation. Let’s dive into how this innovative tool can transform how you interact with your documents. A New Era of Document Interaction AskYourPDF brings your documents…