This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Google Ads Rotating Ads: A Strategic Guide for Creative Testing and Optimization
Google Ads gives marketers powerful control over how ads are served within an ad group. Yet, many campaigns underperform simply because advertisers fail to align their rotation settings with their campaign objectives. Google Ads still offers two key rotation modes: Optimize and Rotate indefinitely. Used strategically, these settings can unlock faster creative insights, reduce ad fatigue, and improve both cost…
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FVC: Build A Locally Hosted Video DAM (Digital Asset Management) Instance On Your Windows PC
Managing and organizing vast video content can be overwhelming for a professional videographer juggling multiple clients and hundreds of projects. Each project has its unique set of scenes and videos, and keeping track of all this data is crucial yet time-consuming. The complexity escalates when you have to quickly retrieve a specific scene or clip from an archive that spans…
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Hive: Collaborative, Efficient Campaign and Workflow Management for Marketing Teams and Agencies
Marketing teams and agencies increasingly recognize the importance of robust project management platforms to scale their operations efficiently. With the burgeoning demand for more personalized and diverse marketing strategies, these teams face the challenge of managing complex projects, often with tight deadlines and multiple stakeholders. Companies who adopt project management practices report 27% higher performance in achieving their marketing goals.…
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Social Snowball: The All-in-One Platform for Affiliate, Referral, and Influencer Programs on Shopify
Acquiring new customers for your online store can be costly. Many store owners struggle with high customer acquisition costs (CAC) and constantly seek ways to maximize their return on investment (ROI) from marketing campaigns. Fortunately, there is a powerful solution that can help businesses harness the power of word-of-mouth marketing and turn their customers into revenue-generating affiliates. Social Snowball Snowball…
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How to Create a VTuber Avatar: Step-by-Step Guide for Beginners and Streamers
Vtubing has taken the digital world by storm, blending creativity and technology to let individuals express themselves through virtual avatars. These animated personas have become a global phenomenon, captivating audiences on platforms like YouTube and Twitch. Whether you’re a streamer, content creator, or just curious about the trend, creating your Vtuber avatar is an exciting way to enter this virtual frontier.…
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WPIDE: The WordPress Code Editor and File Manager You Need
Managing code and files within a WordPress site can often feel cumbersome, especially if you’re forced to rely on FTP or cPanel for simple edits. For developers, freelancers, or even advanced site owners who need to tweak code, troubleshoot, or manage files directly from the WordPress dashboard, this can slow productivity and add unnecessary complexity. Worse, many file management plugins…
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How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…
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The Evolution of E-commerce Pricing Strategies
Pricing techniques have experienced a notable shift in the ever-changing e-commerce industry, moving from static systems to dynamic algorithms. A key component of this development has been the introduction of advanced repricing instruments, most famously the Amazon repricer, which has completely changed the way merchants operate in online marketplaces. The Emergence of Repricers At the forefront of the shift towards…
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The Composable Roadmap is An Action Plan for Agility
The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…
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Press Ganey: Elevating the Human Experience in the Healthcare Customer Journey
In the healthcare landscape, delivering exceptional patient care goes beyond medical expertise. It’s about creating a holistic experience, prioritizing empathy, communication, and understanding individual needs along the customer journey. Patients and employees seek a healthcare experience that is efficient and effective but also compassionate and supportive. Healthcare organizations increasingly recognize the need to measure and improve the human experience across…
