This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
Spiro: An AI-Driven CRM for Manufacturers and Distributors That Meets Today’s Sales Challenges
Managing customer relationships and sales processes can be daunting, especially for manufacturers and distributors. Traditional CRM systems often fall short, frustrating manufacturers and distributors with manual data entry, lack of visibility, and missed opportunities. However, Spiro, an AI-driven CRM, is changing the game by addressing these challenges head-on and providing a comprehensive solution. One of the most common complaints about…
- E-commerce and Retail
Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…
- Content Marketing
Starbucks: The Inflation and Devaluation of a Brand
The United States really didn’t understand what coffee could taste like. Coffee grinds were flavored with chips for a long time, which helped maximize the profits of coffee companies. I had a friend who worked in a packaging plant, specifically on the equipment that filled and sealed coffee containers. He told me they changed brands all night, but never changed…
- Customer Data Platforms
Unlocking the Power of ERP Integration in Your MarTech Stack
Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterprise Resource Planning (ERP) software into your Marketing Technology (MarTech) stack. Enterprise Resource Planning software is a comprehensive business management solution that combines various functions, such as finance, accounting, supply chain, manufacturing, human…
- Email Marketing & Automation
Exclaimer: Transforming Email Signatures Into A Marketing Powerhouse
Exclaimer has revolutionized how businesses approach their marketing personalization efforts through the use of their email signatures. By harnessing the power of Exclaimer, businesses unlock a potent, yet underused marketing channel that marries the twin objectives of brand consistency and personalized customer engagement. Research shows that companies excelling at personalization generate 40 percent more revenue from those activities than average players. Let’s…
- E-commerce and Retail
Maximizing Mobile Marketing With Google Wallet and Apple Wallet
Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…
- Advertising Technology
Jumpfly: Unlock the Power of Integrated Digital Advertising Services with Monitoring and Reporting
Businesses face the challenge of effectively reaching their target audience across multiple platforms. Managing multiple agencies for different aspects of your digital marketing strategy can lead to a fragmented approach, reducing the overall impact of your efforts. Partnering with a multi-disciplinary digital marketing service provider is crucial to achieve optimal results. This article may appear unique on Martech Zone because…
- Social Media & Influencer Marketing
Viva Engage: Enhancing Internal Communication and Collaboration for Microsoft 365 Users
In today’s fast-paced, hybrid work environment, companies need a reliable way to ensure employees stay connected, informed, and engaged. A unified communication and collaboration platform is essential for teams working across different locations and time zones. This is where Microsoft Viva Engage steps in—an enterprise social network (ESN) that transforms how employees interact, share insights, and stay connected within the…
- Social Media & Influencer Marketing
Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically? Sweepstakes are one of the most efficient and affordable ways to grow your audience, and when built correctly, they’re also…
- Content Marketing
WordPress: 10 User Experience Features That Add Flare to Your Site
I’m currently building out a new WordPress site for my company. In the twenty years I’ve been developing sites, the CMS has expanded with incredible themes, plugins, and features. While I have my favorite WordPress plugins that I incorporate, I do think it’s wise to view site development quite differently than we used to. One glaring metric central to today’s visitors continues to…
