This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
iPhone vs. Android Users: Why It Matters and How To Target Each (Updated for 2024)
For businesses and marketers looking to reach mobile consumers, it’s crucial to understand the key differences between iPhone and Android users. While both groups rely heavily on smartphones, notable variations in their demographics, behaviors, and motivations can impact how best to engage them. Let’s take a deep dive into the data to uncover actionable insights. iPhone vs. Android: Market Share…
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Paid and Organic Search Marketing
VocalSeek: How To Get Your Business Found on Alexa, Google, Siri, Cortana, and Bixby with Voice Searches
Consumers increasingly rely on voice search to find information, products, and services. With the rise of smart speakers and virtual assistants, businesses face the challenge of ensuring their presence on these platforms to reach their target audience effectively. Here are some startling statistics on voice search adoption: 50% of U.S. adults use voice search daily, and 75% use it weekly.…
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Martech Zone Tools
Practical Steps for Businesses to Integrate Decentralized Technologies
Large corporations acknowledge the untapped opportunities of decentralized technology—to the extent that 52% of Fortune 100 companies have invested in blockchain and Web3. Look no further than this article if you wish to join the many businesses adopting decentralized technology in their tech stack. What is Decentralized Tech? Before we start, let’s discuss the fundamentals of decentralized technology and why…
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Artificial Intelligence
ChatBot: Automate Website Interactions and Boost Sales with an Intelligent Chatbot Platform
Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet today’s prospect and customer expectations. Companies must find innovative solutions to meet these demands while optimizing their resources and driving growth. This was the promise of AI-powered chatbots. However, many original chatbot providers offered…
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Content Marketing
The Composable Roadmap is An Action Plan for Agility
The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…
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Content Marketing
What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?
Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more crowded. Additionally, videos make it easier to capture an audience’s attention, as reading through long texts or swiping through countless images can…
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Advertising Technology
Jooble: Programmatic Job Advertising (PJA) and Price-Per-Job (PPJ) Marketing Automation
Recruitment marketing, or job tech marketing, is a rapidly evolving industry that requires continuous adaptation to stay ahead of the competition. Given the growing demand for candidates, the job industry players tend to automate most of the routine job marketing. At Jooble, we understand the importance of offering flexible and practical solutions to our partners, so we have developed the…
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Social Media & Influencer Marketing
5 Social Networking Steps for Sales Professionals
Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc., and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he could balance his job requirements while ramping up a social…
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Social Media & Influencer Marketing
Should Every Company Really Invest in a Social Media Strategy?
Social media has become an integral part of our lives. For businesses, it presents a unique opportunity to connect with their target audience, build brand awareness, and drive sales. However, with the ever-changing social media landscape and the increasing costs associated with it, it’s essential to evaluate whether investing in social media marketing is the right move for your company.…
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Social Media & Influencer Marketing
Newsjacking: Balancing Relevance and Sensitivity in Real-Time Marketing
Newsjacking, a term coined by David Meerman Scott, refers to the practice of leveraging current news stories to draw attention to a brand. When done correctly, newsjacking can be a powerful tool for increasing brand visibility and engagement. However, when executed poorly or insensitively, it can lead to negative public relations and damage a company’s reputation. Newsjacking: The process of…
