Chloe Smith's Articles on Martech Zone

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Chloe Smith

Chloe Smith is a business consultant and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).
  • Content MarketingWhat are the top strategies for SaaS Platforms to Grow?
    Chloe SmithJul 24, 2019

    What are the Top Strategies for SaaS Platforms to Grow?

    What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long-term survival:  Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50.​  McKinsey & Company Month-over-month (MoM) growth is essential to covering the losses from churn…

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