Chloe Smith

Chloe Smith is a business consultant and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).
  • Content MarketingGrowth Strategies

    What are the Top Strategies for SaaS Platforms to Grow

    What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long term survival:  Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50.​ McKinsey & Company, Grow Fast or Die Slow Month over month growth is essential…

  • Search MarketingSocial Signals

    6 Ways in Which Social Signals Improve Ranking

    Social signals represent interactions, such as retweets, likes, and votes, of social media users with your brand, which indicate its popularity and quality to search engines. Google, Bing, Yahoo, and other search engines use certain algorithms to determine the ranking of search results. The actual influence of social signals on the results of the algorithms is anyone’s guess, since the…

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