This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
VocalSeek: How To Get Your Business Found on Alexa, Google, Siri, Cortana, and Bixby with Voice Searches
Consumers increasingly rely on voice search to find information, products, and services. With the rise of smart speakers and virtual assistants, businesses face the challenge of ensuring their presence on these platforms to reach their target audience effectively. Here are some startling statistics on voice search adoption: 50% of U.S. adults use voice search daily, and 75% use it weekly.…
- Social Media & Influencer Marketing
Newsjacking: Balancing Relevance and Sensitivity in Real-Time Marketing
Newsjacking, a term coined by David Meerman Scott, refers to the practice of leveraging current news stories to draw attention to a brand. When done correctly, newsjacking can be a powerful tool for increasing brand visibility and engagement. However, when executed poorly or insensitively, it can lead to negative public relations and damage a company’s reputation. Newsjacking: The process of…
- Content Marketing
What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?
Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more crowded. Additionally, videos make it easier to capture an audience’s attention, as reading through long texts or swiping through countless images can…
- Marketing & Sales Videos
Guidde: Magically Create Stunning AI-Generated How-To Videos for Complex Workflows
Teams often struggle to create clear, engaging documentation and training materials for complex software workflows. Traditional methods can be time-consuming and fail to convey the necessary information effectively. As a result, employees and customers may struggle to understand and adopt new processes, leading to frustration and reduced productivity. Guidde Guidde is a generative AI (GenAI) platform that empowers teams to…
- Social Media & Influencer Marketing
5 Social Networking Steps for Sales Professionals
Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc., and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he could balance his job requirements while ramping up a social…
- Email Marketing & Automation
Sendspark: Best Practices And Fallback Methodologies for Video In HTML Emails
Getting the attention of your subscribers is becoming more and more difficult, necessitating strategies like interactive elements to entice a subscriber to engage with each email. One strategy that’s been growing in popularity is the use of videos in email. Video Support In HTML Email It’s important to note that when we say video in email, what we are really…
- Paid and Organic Search Marketing
Seobility: Analyze Your Web Page’s Search Engine Optimization With This Simple SEO Checker
As someone who works to assist our clients with their search engine optimization (SEO) as well as runs a marketing technology publication, you can only imagine how many organic search engine platforms that I’ve experimented with and purchased subscriptions for over the years. In all honesty, I’m growing quite frustrated with the bells and whistles that every SEO platform continues…
- Content Marketing
7 Content Marketing Strategies That Inspire Trust and Shares
Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. In general, these are the pieces that convince people that your brand has worthwhile things to say and messages that they would like to share. How can you cultivate an…
- Advertising Technology
GSTV: Target Consumers at the Pump with Location-Based Video Experiences
Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce, and connection, and that’s when GSTV has their undivided attention. Daily, at tens of thousands of locations, their national video network owns a unique moment that matters: when consumers are engaged, receptive, spending more today, and influenced for tomorrow and beyond. In fact, GSTV…
- Event Marketing
Snap, Share, Shine: Top 5 Photo Booth Apps to Elevate Your Next Event
Oh, the good old days when taking photos in a photo booth meant squeezing into a tiny box with your friends, trying to look glamorous (even though your pose is awkward), and waiting for those strip-like photos to get out of the slot… Fantastic times! But today, those times are gone in the world of AR beauty. The small booths are becoming…
