This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
The Ultimate Guide to Developing Sales Playbooks: Why You Need Them and How to Design Playbooks That Close the Deal
Every high-performing team, whether on the field or in business, relies on more than raw talent to win—they rely on preparation. Success doesn’t come from improvisation alone but from executing a well-rehearsed plan that guides every move toward a specific goal. The best organizations don’t leave growth to chance; they establish repeatable systems, document winning strategies, and ensure every member…
-
Verint: Empowering Enterprise to Elevate Their Customer Experience With AI
In today’s hypercompetitive business landscape, organizations face mounting pressure to deliver exceptional customer experiences (CX) while improving operational efficiency. The sheer volume of customer interactions across multiple channels poses significant challenges for businesses seeking to gain actionable insights and optimize their processes. As customer expectations continue to rise, companies must find innovative ways to understand and meet their needs at…
-
7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is…
-
Practical Steps for Businesses to Integrate Decentralized Technologies
Large corporations acknowledge the untapped opportunities of decentralized technology—to the extent that 52% of Fortune 100 companies have invested in blockchain and Web3. Look no further than this article if you wish to join the many businesses adopting decentralized technology in their tech stack. What is Decentralized Tech? Before we start, let’s discuss the fundamentals of decentralized technology and why…
-
How I Built A Million Dollars Of B2B Business With LinkedIn Video
Video has firmly earned its place as one of the most important marketing tools, with 85% of businesses utilizing video to achieve their marketing goals. If we just look at B2B marketing, 87% of video marketers have described LinkedIn as an effective channel to improve conversion rates. If B2B entrepreneurs aren’t capitalizing on this opportunity, they’re seriously missing out. By building a personal branding…
-
Do Browser Notifications Work?
If you’ve been a long-time reader, you know this site isn’t just a publication; it’s also my test playground. I love to try different methods and solutions to see what works and if I can realize a return on investment (ROI) on the platforms or integrations I implement. One service that I thought showed a lot of promise was integrating…
-
Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…
-
PageAdviser: AI-Driven SEO Recommendations and Suggestions
Demandwell is on a mission to revolutionize how marketers grow their business with SEO, by leveraging a powerful trifecta: Generative AI – GenAI Tools that deeply understand written language and its context. SEO Data – Industry-specific subject matter & proprietary data that drives decision-making. Personalization – Contextual understanding of your business, your data, and your goals. Our AI Writer is…
-
Choosing the Right Retail Marketing Technology Software Partner: Key Considerations
In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it has become clear that having the right marketing software in place can truly make or break the success of a…
-
Why The One-Sentence Survey Works: Would You Recommend Us to a Friend (or Colleague)?
Would you recommend us to a friend (or colleague)? This question has become a gold standard for gauging customer sentiment. Here, we delve into why this question is so impactful in both B2B and B2C contexts, why it outshines lengthy surveys, and how it can be integrated into a broader customer feedback strategy. The Origins of the One-Sentence Survey The…
