This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Collaborator: How To Find Publications That Take Guest Posts and Press Releases
The publishing industry faces a significant challenge in generating revenue, particularly in an era where content is often expected to be freely accessible. Many publications are turning towards quality paid submissions as a viable revenue source to counter this. This strategy aligns with the shift towards content that attracts readers and brings financial support. Martech Zone is no exception. I…
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Steppit: Engage Your Customers with AI-Driven Instructional Videos
The impact of well-executed onboarding and how-to videos on customer retention cannot be overstated, especially in the context of platforms designed to enhance user experience and engagement. In fact: More than half (55%) of people say they’ve returned a product because they didn’t fully understand how to use it. Wyzowl Investing in impactful onboarding and how-to videos enhances customer understanding…
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EasyDMARC: The All-in-One Email Authentication Solution for DMARC Compliance
Businesses face increasing challenges in securing email communications and protecting their brand reputation. With the rise of phishing attacks, email spoofing, and business email compromise (BEC), organizations need robust solutions to authenticate their email sources and prevent unauthorized use of their domain names. Additionally, compliance with email authentication protocols like Domain-based Message Authentication, Reporting, and Conformance (DMARC) has become crucial,…
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Botsheets: Train A Chatbot And Capture Leads With Google Sheets With This No-Code GPT Solution
Businesses face the challenge of engaging with customers in a personalized and efficient manner… and an accurate chatbot can provide immense engagement value. As customer expectations continue to rise, companies must find innovative ways to capture leads, provide valuable insights, and deliver exceptional experiences. Fortunately, there is a solution that empowers businesses to achieve these goals without requiring extensive technical…
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Funnelish: Boost Your eCommerce Conversions Dramatically High-Performing Sales Funnels
Online stores face numerous challenges when converting visitors into customers. From optimizing page load speeds to automating order fulfillment and effectively marketing to potential buyers, online retailers need a comprehensive solution that simplifies the sales funnel process and maximizes conversions. Funnelish Funnelish is an all-in-one platform designed to help eCommerce businesses build and scale high-performance sales funnels. With its user-friendly…
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How to Integrate Your Content Strategy & Social Media Campaigns
The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy…
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Hidden Hazards in Affiliate Marketing: What Brands Must Watch For
Affiliate marketing has always promised an elegant equation: pay only for results. It rewards performance, expands brand reach, and allows companies to tie spending directly to measurable outcomes. Yet beneath its efficiency lies a complex ecosystem filled with potential pitfalls. The affiliate industry is a web of networks, partners, platforms, and incentives—each capable of adding value or quietly eroding it.…
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The 11 Elements Of An Epic Email Newsletter (And How To Get Each One Right)
Email newsletters still earn attention that other channels struggle to sustain because they feel direct, helpful, and easy to control. But attention is rented, not owned. You win it by designing for how people actually scan inboxes and read on phones, by respecting legal requirements, and by consistently delivering value. Below is a deeply practical, research-backed walkthrough of the eleven…
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GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email
Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology (martech) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can significantly detract from the core objectives of marketing strategies. Recognizing these challenges, modern martech platforms have begun to evolve, offering a broad…
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OpenPhone: Streamline Your Sales Team Communications with a Unified Text and Voice Platform
Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient solution to streamline their communications and work together seamlessly. OpenPhone OpenPhone is a comprehensive business phone system that empowers sales…
