This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
ShipBob: Scale Your Ecommerce With Leading 3PL Solutions and Outsourced Fulfillment
E-commerce fulfillment is the end-to-end process of completing customer orders, encompassing: Order Processing: When a customer places an order online Inventory Management: Storing and tracking products Picking: Retrieving ordered items from warehouse storage Packing: Securing items in appropriate packaging with protective materials Shipping: Sending orders to customers via carriers like UPS, USPS, or FedEx Delivery: Getting products to their final…
- Sales and Marketing Training
Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…
- E-commerce and Retail
SQU IQ: Sync Inventory and Reporting Between Your POS and E-commerce Platforms
Over the last few years, there’s no doubt that the need for an online store is critical to retailers being able to meet consumer demands, compete effectively, and grow their sales beyond their retail locations. A critical challenge for this industry is that the modern point-of-sale (POS) systems that retailers invested in were built for retail sales – not for…
- Customer Data Platforms
Postaga: An Intelligent Outreach Campaign Platform Powered By AI
If your company is doing outreach, there’s no doubt that email is a critical medium to get it done. Whether it’s pitching an influencer or publication on a story, a podcaster for an interview, sales outreach, or attempting to write valued content for a site in order to attain a backlink. The process for outreach campaigns is: Identify your opportunities…
- Email Marketing & Automation
We All Hate Spam and Cold-Calling… Until We Don’t
On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our own. I didn’t respond to the email. A week later, I get another email with a similar note. A week…